SOURCE: Blackhawk Network

Blackhawk Network

Blackhawk Network

February 09, 2011 14:11 ET iPhone Application Allows Users to Send Gift Cards to Loved Ones

In Time for Valentine's Day, Blackhawk Network Launches New Mobile App Making It Easy to Send Personalized Gift Cards Within 24 Hours

PLEASANTON, CA--(Marketwire - February 9, 2011) - Blackhawk Network, leading provider of prepaid and financial payments products for consumers and businesses, today announced the launch of its first iPhone application. 

Just in time for Valentine's Day gifts, now enables iPhone users to purchase and send personalized eGift cards directly from their iPhone to a recipient's email or Facebook account. eGift Cards can be personalized by adding your favorite photo of your Valentine to a gift card or by adding a special note or love poem.

The eGift Cards purchased through the application are sent via email and Facebook to a recipient within 24 hours, making it a perfect solution to send a last minute gift to your loved one whether they are local or long distance.

The application features some of the most popular brands, including Williams-Sonoma®, SpaFinder®, Best Buy, REI and Southwest Airlines.

"Gift cards can be the perfect gift for Valentine's Day because they give a recipient the opportunity to splurge, buying what they want, when they want it," said Talbott Roche, president, Blackhawk Network. "The iPhone app is the latest innovation we've developed at Blackhawk Network. We are constantly creating new technology to provide greater convenience and flexibility for purchasing gift cards online, via mobile or in store."

iPhone users can purchase and send eGift cards in three easy steps:

1. Download the iPhone application to the iPhone
2. Select an eGift card from a variety of brands and customize it by adding a personalized message and uploading a photo or using your iPhone to take a photo to be added to the eGift card
3. Purchase the eGift card online and send the same day to your Valentine's email and Facebook.

Additionally, app users can locate a brick and mortar store where an eGift card is redeemable and find where to buy other gift card products from Gift Card Mall™ storefronts. is a leading online shop for gift cards, offering consumers convenient access to today's most popular brands.

About Blackhawk Network
Blackhawk Network, a subsidiary of Safeway Inc., is a leading provider of prepaid and financial payments products for consumers and businesses. The company's Gift Card Mall™ offers the industry's most popular prepaid gift card and telecom products. Gift Card Mall reaches more than 165 million people each week through an exclusive network of leading grocery stores, big box, convenience, pharmacy, and specialty stores and is available through Internet retailers including Blackhawk Network's business solutions include reward and incentive programs that offer choice and flexibility through a wide array of card brands, custom designed Visa® prepaid cards and fulfillment options.

Headquartered in Pleasanton, California, Blackhawk Network Inc. has offices in the United States, Australia, Canada, France, Mexico and the United Kingdom. For more information about Blackhawk Network visit and

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Contact Information

  • Contact:

    Meghan Fintland
    MWW Group for Blackhawk Network
    415-262-5951 (office)
    415-202-4339 (mobile)
    Email Contact