SOURCE: Gigi's Cupcakes

Gigi's Cupcakes

May 31, 2016 15:41 ET

Gigi's Cupcakes Bakery Franchise Launches Mobile-Enhanced Consumer Website

Growing Brand Invests in Technology Enhancement, Launching Mobile-Enhanced Consumer Website and State-of-the Art Online Ordering System

NASHVILLE, TN--(Marketwired - May 31, 2016) - Gigi's Cupcakes bakery, one of the largest and fastest-growing gourmet cupcake and bakery franchises in the United States, has launched a mobile-enhanced consumer website, gigiscupcakesusa.com, and online ordering system. The website's fresh, contemporary look and feel more accurately represents the brand, and the user experience is more intuitive with minimal clicks to purchase. The site's responsive design allows for improved views for desktop, tablet or smartphone, providing more ways than ever to build customer engagement.

"At Gigi's we listen carefully to our customers so we can provide them with the amazing service and special treats that we are known for," said CEO, Alan Thompson. "Today's busy customer wants convenience, and our new mobile-friendly website and online ordering system make it easier than ever for people to order their favorite Gigi's products, as well as make it easier for franchisees to get our delicious cupcakes into customers' hands. Our loyalty program is a million members strong, and our investment in technology will help build a whole new generation of loyal Gigi's fans."

Gigi's found that most web visitors visit the menu and the "order online" page. The bakery franchise simplified the menu page -- showcasing all of its products on one page, including new assortment boxes to entice and grow check averages. Each item provides an order button. Customers can order from the menu page, from the store page or from the online order page.

Gigi's has a special place at the table during birthdays, baby showers, corporate events, holidays, office events, receptions and more. A new Celebrations section on the website, with dropdowns for Birthdays/Cakes, Special Occasions and Weddings, gives customers a quick route to special-event orders. Gigi's new Birthday Box is one of the first important assortments the bakery franchise has added.

Gigi's Cupcakes franchise technology helps customers, owners

Gigi's has one of the most advanced online ordering systems available today for restaurants and food stores. It is intuitive, quick and easy for customers and Gigi's franchise owners to navigate, and that seamless integration means Gigi's website visitors have a clean and simple ordering experience and never have to leave the site. The buyer can apply reward points to purchases, save favorites for re-order and receive reward points for purchases. On the back end, the online ordering system integrates with Gigi's point-of-sale system, provides Order Cloud notification and delivers a simple method to change menus and prices.

"The opportunity for unlimited growth as a Gigi's franchise owner actually exists outside the four walls of the bakery through special events and B2B sales," Alan said. "Our typical trade area has 60,000 people, and every one of those people has a birthday to celebrate. Add to that all the weddings, baby showers, office parties and other celebrations, and the opportunity for franchisees to grow a prosperous business is staggering. We're just beginning to tap into this amazing market of helping people celebrate with Gigi's gourmet cupcakes and other bakery treats."

Numbers reflect Gigi's Cupcakes franchise success

It is a great time to invest in a Gigi's Cupcakes franchise. Same-store sales are increasing year over year, Gigi's strong national buying power lowers operating costs, and the new Gigi's consumer website and app will help franchise owners tap into the lucrative celebration business that transcends the four walls of the Gigi's bakery franchise. For anyone with a passion for making people smile and a love of cupcakes, Gigi's is an amazing, affordable and rewarding franchise opportunity with a high potential ROI.

Beginning with pre-store sessions in Nashville for owners, managers and bakers, Gigi's provides stellar ongoing training for every team member responsible for operating a Gigi's location. The Gigi's owner website provides updated training resources useful in the day-to-day operation of a storefront. Gigi's hosts a manager training conference in Nashville, and the annual Owners' Conference brings franchisees together to share their vision, ideas and best practices. In addition, Gigi's corporate trainers visit stores throughout the year to assist with all facets of store operations.

Gigi's provides all the marketing support owners need to hit the ground running. Gigi's home office provides step-by-step guidance on how to execute a successful grand opening, as well as expertise on launching and growing a bakery's social media presence. Gigi's also has a talented in-house graphic team that provides Gigi's-branded promotional graphics that help drive sales and build brand recognition.

A Gigi's Cupcakes franchise has much lower costs than average food businesses of similar size. Space build-out costs are usually lower because more expensive features (such as stove hoods and large grease traps) are not generally required. Food costs are often about 5% lower than local competition because Gigi's national buying power lowers costs -- increasing margins for franchisees. The store footprint and breakeven sales are lower than the industry average.

A Gigi's franchise is easily scalable -- it can be expanded into a satellite store, mall kiosk or food truck setup. Once a franchisee owns a single bakery, they can add less-expensive satellite operations within their home market. Gigi's Cupcakes franchise offers attractive unit-level economics with significant growth opportunities. The Gigi's management team has decades of restaurant experience, having served with major corporations such as O'Charley's, Captain D's and Cracker Barrel.

Gigi's is a great opportunity for an experienced operator to get into the bakery business with a simple franchise model that is easy to launch and execute. One of the key Gigi's bakery employees will be the store baker, but for franchisees baking experience is not required. A passion for the business and for making people smile is a must.

Cost and fees of owning a Gigi's Cupcakes Bakery Franchise

With an initial average investment of $300,000, including the $35,000 franchise fee, for a Gigi's Cupcakes franchise, the nation's fastest-growing bakery offers a low-cost investment opportunity with a high potential return. Potential franchise owners typically need $100,000 in liquid capital and a net worth of approximately $250,000. Locations featuring our new store design with refrigerated enclosed cabinets, digital monitors and updated POS systems are experiencing explosive success right out of the gate -- with the potential for a million-dollars in revenues in the first year of operation -- making now the time to bring the Gigi's signature swirl to your community. Gigi's is looking for business owners, particularly multi-unit operators, who are passionate about Gigi's. The market for gourmet cupcakes is largely untapped!

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