SOURCE: Gigi's Cupcakes

Gigi's Cupcakes

May 24, 2016 15:02 ET

Gigi's Cupcakes Bakery Franchise Launches Recruitment Website

Growing Brand Offers Unique and Potentially Lucrative Opportunity to Open a Bakery Franchise That Leverages America's Love for Sweets and Celebrations

NASHVILLE, TN--(Marketwired - May 24, 2016) - Gigi's Cupcakes bakery, one of the largest and fastest-growing gourmet cupcake and bakery franchises in the United States, has launched its franchise recruitment website, gigiscupcakesfranchise.com. The site features franchisee interviews, as well as information about Gigi's training and franchise support, signature customer service (and signature icing swirl), startup costs and details about what makes Gigi's a brand that has experienced double-digit sales growth.

"Communities flock to our grand openings and line up out the door whenever we open a new Gigi's Cupcakes, but the opportunity for unlimited growth as a Gigi's franchise owner actually exists outside the four walls of the bakery through special events and B2B sales," said Gigi's President and CEO, Alan Thompson. "Our typical trade area has 60,000 people, and every one of those people has a birthday to celebrate. Add to that all the weddings, baby showers, office parties and other celebrations, and the opportunity for franchisees to grow a prosperous business is staggering. We're just beginning to tap into this amazing market of helping people celebrate with Gigi's gourmet cupcakes and other bakery treats."

It is a great time to invest in a Gigi's Cupcakes franchise. Same-store sales are increasing year over year, Gigi's strong national buying power lowers food costs, and the new Gigi's consumer website and app will help franchisees tap into the lucrative celebration business that transcends the four walls of the Gigi's bakery franchise. For anyone with a passion for making people smile and a love of cupcakes, Gigi's is an amazing, affordable and rewarding franchise opportunity with a high potential ROI.

Cupcakes are here to stay. Americans eat more than 770 million of them a year, and they are perfect for celebrating everything from weddings to work milestones. Gigi's changes its menu monthly, and it has been refined through the years to meet changing consumer needs. In addition to the appeal of Gigi's traditional gourmet cupcakes, which are inspired by more than 300 proprietary recipes and flavors from Gigi's personal recipe collection, Gigi's now offers sugar-free and gluten-free cupcakes.

Beginning with pre-opening sessions in Nashville for owners, managers and bakers, Gigi's provides stellar ongoing training for every team member responsible for operating a Gigi's location. The Gigi's Owner Website provides updated training resources useful in the day-to-day operation of a storefront. Gigi's hosts a manager training conference in Nashville, and the annual Owners Conference brings franchisees together to share their vision, ideas and best practices. In addition, Gigi's corporate trainers and operation directors visit stores throughout the year to assist with all facets of store operations.

Gigi's provides all the marketing support owners need to hit the ground running. Gigi's Home Office provides step-by-step guidance on how to execute a successful grand opening, as well as expertise on launching and growing a bakery's social media presence. Gigi's also has a talented in-house graphic team that provides Gigi's-branded promotional graphics that help drive sales and build brand recognition.

A Gigi's Cupcakes franchise has much lower costs than average food businesses of similar size. Space build-out costs are usually lower because more expensive features (such as stove hoods and large grease traps) are not generally required. Food costs are often about 5% lower than the local competition because Gigi's national buying power lowers costs -- increasing margins for franchisees. The store footprint and breakeven sales are lower than the industry average.

A Gigi's franchise is easily scalable -- it can be expanded into a satellite store, mall kiosk or food truck setup. Once a franchisee owns a prototype bakery, they can add less-expensive satellite operations within their home market. Gigi's Cupcakes franchise offers attractive unit-level economics with significant growth opportunities. The Gigi's management team has decades of restaurant experience, having served with major corporations such as O'Charley's, Captain D's and Cracker Barrel.

Gigi's is a great opportunity for an experienced operator to get into the bakery business with a simple franchise model that is easy to launch and execute. One of the key Gigi's bakery employees will be the store baker, but for franchisees baking experience is not required. However, a passion for the business and for making people smile is a must.

Cost and fees of owning a Gigi's Cupcakes bakery franchise

With an initial average investment of $300,000, including the $35,000 franchise fee, for a Gigi's Cupcakes franchise, the nation's fastest-growing bakery offers a low-cost investment opportunity with a high potential return. Potential franchise owners typically need $100,000 in liquid capital and a net worth of approximately $250,000. Locations featuring our new store design with refrigerated enclosed cabinets, updated POS systems and digital monitors are experiencing explosive success right out of the gate -- some have done one million dollars in their first year of operation -- making now the time to bring the Gigi's signature swirl to your community. We are looking for business owners, particularly multi-unit operators, who are passionate about Gigi's. The market for gourmet cupcakes is largely untapped!

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