SOURCE: Gigunda Group

Gigunda Group

April 21, 2011 10:24 ET

Gigunda Group's Pop-Tarts World™ Named Best Experiential Marketing Campaign of 2010 by Promotional Marketing Association

Agency Wins Two Gold, Silver and Bronze Reggie Awards in 28Th Annual Awards Competition

MANCHESTER, NH--(Marketwire - Apr 21, 2011) - Pop-Tarts World™, a 3,200-sq. foot store featuring a café and retail outlet, has been honored as the Best Experiential Marketing Campaign of 2010 by the Promotional Marketing Association (PMA). Gigunda Group, the experiential marketing agency that created the pop-up store with client Kellogg Company, won two gold and four total awards at the PMA's REGGIE Awards Gala, held April 6 in Chicago, IL. The annual REGGIE Awards honor the industry's best promotional and integrated marketing campaigns.

In addition to winning in the Best Experiential Marketing category, Pop-Tarts World also won a gold REGGIE for Best Local, Regional Market campaign, and took silver for Best Age-Specific campaign.

Gigunda's Tide, Loads of Hope, Haiti campaign won a bronze REGGIE for Best Cause, Green or Corporate Social Responsibility marketing campaign.

"As an independent agency, it's a huge honor to have our work recognized alongside some of the world's biggest brands and best-known agencies," said Doug Dome, President and Chief Creative Officer of Gigunda Group. "More importantly, we're proud that we're able to deliver best in-class, game changing campaigns that generate buzz and move consumers from indifference to action."

Pop-Tarts World was a fully-immersive and interactive Pop-Tarts experience. The café featured Pop-Tarts inspired treats created by the Kellogg food innovation team in conjunction with culinary experts. Guests could order Pop-Tarts Sushi (three kinds of Pop-Tarts in a fruity roll-up), Pop-Tarts Ice Cream Sammys, Ants on a Log and 27 more Pop-Tarts inspired creations. The store was located at the cross roads of the world, Times Square.

Tide Loads of Hope is a mobile Laundromat that was first dispatched to New Orleans following Hurricane Katrina in 2005. In August 2010, Tide Loads of Hope was sent internationally, arriving in Port Au Prince Haiti with a newly-designed program specific to the needs of the National Hospital and the Zani Beni orphanage. Due to serious damage from the earthquake, the 700-bed hospital had no working washing machines or dryers, leaving the staff to do all laundry by hand. The Tide team spent six days renovating the laundry rooms, including installation of new industrial washers and dryers. Upon completion, the team spent a day training hospital staff on how to use the new equipment and troubleshoot potential problems.

This marks the fourth year that Gigunda's work has been recognized with the prestigious REGGIE Award. Previous winning campaigns include the agency's "Make-A-Messterpiece" campaign (for client Bounty) in 2010 and the "Charmin NYC Experience" in 2007 and 2008.

About Gigunda
Based in Manchester, New Hampshire, Gigunda Group is an innovative experiential marketing agency known by the Fortune 100 and their other clients as being idea instigators and insight experts. Founded in 1994, Gigunda is the strategic, creative and execution engine behind some of the most complex and game changing campaigns in the industry, such as the award-winning Charmin Red Cross of Restrooms, Tide Loads of Hope and Make-A-Messterpiece brought to you by Bounty. In addition to P&G, Gigunda's client roster also includes Activision, GlaxoSmithKline, GM, Kellogg's, Nike, Mars Snackfood, Pepsi, Sony, Stanley, State Farm, Toyota, Turner Networks and Yahoo.

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