SOURCE: Gigya, Inc.

June 23, 2008 09:04 ET

Gigya to Discuss Increasing Adoption and Effectiveness of Widget Advertising Among Brand Advertisers

Executives Speaking at Multiple Summer Events on the Creative Executions, Distribution Methodologies and Analytic Approaches Working for Advertisers in Social Media

PALO ALTO, CA--(Marketwire - June 23, 2008) - Gigya, the leading widget and social technologies company, today announced its upcoming schedule of speaking appearances at leading social media and advertising conferences. Gigya will be one of several industry experts discussing the adoption and effectiveness of widgets and other social media marketing tools as part of a brand advertiser's interactive strategy for reaching and engaging key online audiences.

Gigya executives will be appearing at the following events:

--  OMMA Social Conference, June 23, 2008, New York City, 12:30 pm
    Todd Sims, executive vice president of business & corporate
    development, will speak on a panel entitled "Catching On: What Makes
    Something Viral?"
    
--  Ypulse National Mashup, July 14, 2008, San Francisco, 4:30 pm
    Liza Hausman, vice president of marketing, will be a panelist on the
    topic: "Killer Apps: Which Widgets and Applications Are Hits with
    Younger Users?"
    
--  Digital Hollywood: Building Blocks Conference, August 5, San Jose,
    3:50 pm
    Ben Pashman, vice president of sales & business development, is
    speaking on the panel: "Advertising in Social Media, Mobile, Search,
    P2P and other Web Based Service."
    
--  ad:tech Chicago, August 6, 2008, Chicago, 12:00 pm
    Ben Pashman is appearing on a panel discussing: "Widgets and
    Applications -- The New Media Network."
    

Advertisers are increasingly looking to widgets as an effective medium for engaging with their target audience in the places that the audience is spending time online, like social networks, blogs, and start pages. Those advertisers are also turning to Gigya to ensure that their brand widget is installed and engaged with by a large and relevant audience over the weeks or months of a campaign. Gigya connects advertisers with a large audience of active widget and social media users -- charging only when someone actively endorses a branded widget by choosing to install it on their profile page, blog or desktop -- and provides visibility into all of the ways individuals are using and sharing that widget.

Gigya's advertiser widget distribution network is built on the content sharing infrastructure it provides for web publishers. Gigya's content syndication technologies are used by more than 1000 companies to make it easy for users to grab and share their widgets. Gigya's technology is currently installing nearly half a million widgets per day, and tracking more than four billion widget impressions each month. Recently, Gigya launched Gigya Socialize, a technology that provides website owners with the tools to tap into a user's social graph and connect it to social features like ratings, comments, content sharing, and newsfeeds to grow site traffic and engagement.

About Gigya

Gigya is the leading widget and social technologies company, serving brand advertisers, media companies, and widget developers. Gigya's content sharing and advertising platform helps publishers and advertisers increase reach and engagement, distributing widgets to any platform and providing both user social graphs and powerful social features to any website. Gigya serves the world's largest brands with a full-service widget advertising model covering design, development, hosting, distribution, viral promotion, tracking and optimization. Gigya's Wildfire technology installs hundreds of thousands of widgets per day and tracks billions of impressions per month. Gigya's partners include EyeWonder, DoubleClick, EyeBlaster, Electronic Arts, RockYou!, Webshots, Snapvine and many others. To learn more or to get started, go to: www.gigya.com.

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