August 18, 2015 11:00 ET

Gigya Included in New Customer Identity and Access Management (CIAM) Market Overview

Independent Report From Influential Research and Advisory Firm Highlights Need for Consumer-Facing Enterprises to Abandon Home-Grown and Legacy B2E IAM Solutions for Specialized CIAM Technologies

MOUNTAIN VIEW, CA--(Marketwired - August 18, 2015) - Gigya, the Leader in Customer Identity Management, today announced that it has been included and interviewed in a August 2015 Forrester Research report titled "Market Overview: Customer Identity And Access Management (CIAM) Solutions." The key report, co-authored by leading identity management experts Andras Cser and Merritt Maxim, sheds light on the importance of cutting edge CIAM technologies to user experience (UX) and digital customer experience (DCX), and why traditional employee-facing IAM solutions fall short for consumer-facing identity management initiatives.

In the report, Cser and Maxim wrote, "Poor customer experience often comes from a poor CIAM experience: Registration is clumsy; the site does not communicate enrollment terms, enrollment conditions, and password policies clearly to the end user; and password reset processes, both online and in a call center, work poorly. Forrester's clients regularly mention that their customers need a single identity spanning all external-facing web properties."

Cser and Maxim also stated, "The unique requirements of customer identity, especially scale, performance, usability, and support for seamless multichannel interactions, have necessitated the development of CIAM as its own market segment with competitive offerings distinct from traditional solutions for employee IAM."

"Consumers' interactions with brands now span across multiple touchpoints, making identity crucial to achieving a single customer view," said Patrick Salyer, CEO of Gigya. "As digital identity converges with payments, biometrics and the Internet of Things (IoT), organizations cobbling together customer identity and access management solutions with employee-facing IAM technologies will falter versus brands leveraging purpose-built, cloud-based CIAM platforms."

To read Forrester Research's full customer identity and access management market overview, please click here.

About Gigya

Gigya's Customer Identity Management Platform helps companies build better customer relationships by turning unknown site visitors into known, loyal and engaged customers. With Gigya's technology, businesses increase registrations and identify customers across devices, consolidate data into rich customer profiles and provide better service, products and experiences by integrating data into marketing and service applications.

Gigya's platform was designed from the ground up for social identities, mobile devices, consumer privacy and modern marketing. Gigya provides developers with the APIs they need to easily build and maintain secure and scalable registration, authentication, profile management, data analytics and third-party integrations.

More than 700 of the world's leading businesses such as Fox, Forbes and Verizon rely on Gigya to build identity-driven relationships and to provide scalable, secure Customer Identity Management. Headquartered in Mountain View, CA, Gigya is privately held and has raised more than $100m in capital from several leading venture capital firms including Benchmark Capital, DAG Ventures, First Round Capital, Greenspring Associates, Intel Capital and Mayfield.

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