September 05, 2012 12:00 ET

Gigya Launches First-Ever Registration-as-a-Service System as Part of New User Management Platform

New User Management Platform, User Management 360, Gives Marketers Direct Access to the Data They Need to Identify and Reach Users

MOUNTAIN VIEW, CA--(Marketwire - Sep 5, 2012) - Gigya, the leading provider of social infrastructure for business, today announced the launch of User Management 360, a comprehensive user management platform that allows sites to capture and store traditional and permission-based social data. Previously named Social Identity Management Platform, the revamped platform now includes two key additions -- Registration-as-a-Service and Identity Access.

Registration-as-a-Service (RaaS) is the first registration system to allow businesses to deploy registration pages with both traditional form fields and Social Login in minutes with no coding involved. Using an intuitive administration panel, RaaS allows website operators to fully customize the registration, login and profile management UIs and flows in real time without any development work. User data garnered from registration is automatically stored in Gigya's Identity Storage, a dynamic database designed to store both traditional and social user data. By using RaaS, marketers gain a single view of all registered users across company-wide web properties, eliminating the need for disparate registration systems and databases for individual websites.

Another addition to User Management 360 is Identity Access, an easily accessible web-based dashboard that allows marketers to gain immediate and controlled access to users' profile and site activity data. This information is collected through standard registration as well as via Social Login, with social network profile information being stored in Identity Storage when users explicitly grant sites permission to access their profiles. Information made available through Identity Access includes: name, email address, interests, activities, Likes, relationship status, political views, friends, as well as on-site activity data from Gigya's Social Plugins like comments, shares, reviews, and gamification activities. All user data is easily exportable into third-party marketing platforms, where it can be used for targeted email campaigns and content recommendations.

"Our new User Management 360 platform finally puts marketers in control of data," said Patrick Salyer, CEO of Gigya. "Until now, marketers have needed to work with IT departments to gain access to user data. Registration-as-a-Service and Identity Access remove IT from the equation -- marketers finally have immediate and on-demand access to the data they need."

Gigya's User Management 360 is fully integrated with all of Gigya's other social infrastructure technology including Gigya's Social Plugins and Social Gamification. The integration allows sites to capture user site activity data such as shares, comments, and points/badges earned.

More information on User Management 360 can be found here:

About Gigya:

Gigya's mission is to socialize the rest of the web. We provide websites with a complete social infrastructure that creates immersive social experiences for users and provides unparalleled customer insights for businesses.

Gigya equips businesses like ABC, Pepsi and Verizon with a comprehensive solution to socialize their online properties. Our technology enables seamless registration with Social Login, increases traffic and time spent on-site via Social Plugins and Gamification and transforms marketing by leveraging permission-based social identity data.

Gigya works with more than 500 enterprises and touches more than one billion users per month. Our platform extracts the real value from social networks, empowering online businesses to attract, engage and understand users like never before.

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