LONDON, UNITED KINGDOM--(Marketwired - May 17, 2016) - At this year's Adobe Summit EMEA, Gigya, the Leader in Customer Identity Management, has been named 2015 Adobe Marketing Cloud Innovation Partner of the Year EMEA, in recognition of its work with Adobe Marketing Cloud solutions.
The award recognises the contribution of Gigya's Customer Identity Management platform, which enables businesses to increase registrations and identify customers across devices, consolidate data into rich customer profiles and provide better services, products and experiences by integrating data into marketing and service applications. Our partnership with Adobe enables this customer information to be used in real-time with the Adobe Marketing Cloud, including Adobe Experience Manager and Adobe Campaign. By augmenting Gigya customer profiles with data from Adobe Analytics and Adobe Audience Manager, companies can better understand the identities and preferences of customers, enabling them to create tailored experiences to fuel growth.
"Gigya offers an elegant solution to address a fundamental marketing need: turning unknown visitors into known customers," said Mark Zablan, president, Adobe EMEA. "Understanding your audience is so critical, that we recently partnered with Gigya to facilitate customer authentication and identification for a new over-the-top (OTT) streaming offering called Adobe Primetime OTT."
"We're incredibly proud to be listed as 2015 Adobe Marketing Cloud Innovation Partner of the Year EMEA," comments Patrick Salyer, CEO, Gigya. "In partnering with the Adobe team we are enabling companies to increase registration rates, identify customers across channels and devices, understand customer preferences and use all of this information seamlessly with the Adobe Marketing Cloud. This recognition is a testament to the great value that Gigya and Adobe offer to companies looking to build trusted customer relationships."
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, audience management, video, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide including two-thirds of Fortune 50 companies rely on Adobe Marketing Cloud.
Gigya's Customer Identity Management platform helps companies build better customer relationships by turning unknown site visitors into known, loyal and engaged customers. With Gigya's technology, businesses increase registrations and identify customers across devices, consolidate data into rich customer profiles and provide better services, products and experiences by integrating data into marketing and service applications.
Gigya's platform, which includes products such as Registration-as-a-Service (RaaS), Social Login and Profile Management, was designed from the ground up for social identities, mobile devices, consumer privacy and modern marketing. Gigya provides developers with the APIs they need to easily build and maintain secure and scalable registration, authentication, profile management, data analytics and third-party integrations.
More than 700 of the world's leading businesses such as Fox, Forbes and ASOS rely on Gigya to build identity-driven relationships and to provide scalable, secure customer identity and access management. Headquartered in Mountain View, CA, Gigya is privately held and has raised more than $100m in capital from several leading venture capital firms including Benchmark Capital, Mayfield, Intel Capital, Adobe Ventures and Stanford University.