SOURCE: Gigya

Gigya

April 02, 2013 12:30 ET

Gigya Partners With Google to Launch First Google+ Sign-in Integrations With Its Network of 650 Clients

Fox Broadcasting Company Among First Clients to Implement New Technology Which Allows for Seamless Authentication and Mobile App Discovery on Websites

MOUNTAIN VIEW, CA--(Marketwired - Apr 2, 2013) - Gigya, the leading provider of social infrastructure for business, today announced a partnership with Google to offer the new Google+ Sign-in to its roster of more than 650 clients through Gigya's Social Login. A number of Gigya clients, including Fox Broadcasting Company, are the first companies to successfully launch Google+ Sign-in on their web properties.

By allowing users to login to websites and applications using their Google+ credentials, they can bypass lengthy registration forms and quickly authenticate without needing to create new usernames and passwords. The new Google+ Sign-in also offers a unique and innovative feature that promotes mobile application discovery. When users log into sites with their Google+ identities, sites can prompt them to download corresponding Google Android applications via over-the-air installs, driving content and brand engagement across devices. Additionally, Google+ Sign-in also allows users to share content -- with specific calls to action -- to Google+ via the new Interactive Posts feature.

One of the first sites to implement Google+ Sign-in is AmericanIdol.com, a Fox Broadcasting Company property. By logging into the site via Google+, users can quickly and securely authenticate to interact with AmericanIdol.com's content and benefit from a more personalized site experience.

"Google+ Sign-in is a major innovation in social login," said Patrick Salyer, CEO of Gigya. "By adding it to Gigya's Social Login, we're able to help our clients quickly implement the technology so that their users can seamlessly discover and download mobile content and apps and engage with brands across devices."

"By implementing Google+ Sign-In, Gigya's client-base has a remarkable opportunity to spread its content and applications throughout the Internet, helping users discover awesome new experiences," said Seth Sternberg, Director of Product Management at Google.

About Gigya

Gigya provides websites with a complete social infrastructure that creates immersive social experiences for users and provides unparalleled customer insights for businesses.

Gigya equips businesses like ABC, Pepsi, and Verizon with a comprehensive solution to socialize their online properties. Our technology enables seamless registration with Social Login and Registration-as-a-Service, increases traffic and time spent on-site via Social Plugins and Gamification, strengthens customer relationships through SocialPrivacy™ Certification, and transforms marketing by leveraging permission-based social identity data.

Gigya works with more than 650 enterprises and touches more than 1.5 billion users per month. Our platform extracts the real value from social media, empowering online businesses to attract, engage, and understand users like never before.

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