SOURCE: Gigya, Inc.

June 11, 2008 09:02 ET

Gigya Releases New Wildfire Feature for Importing Webmail Contacts to Boost Viral Distribution of Widgets

Electronic Arts' The Sims™ On Stage Incorporates Gigya Wildfire Feature

PALO ALTO, CA--(Marketwire - June 11, 2008) - Gigya, the leading widget and social technologies company, today announced that it has added a new feature to its Wildfire technology, giving end-users the option of sharing widgets with selected contacts imported from major webmail providers including Gmail, Yahoo!, Hotmail and AOL. The feature simplifies the "email a friend" process for end-users, making it easier to share content with a broader network. Users can also opt-in to have Wildfire save their email distribution list for future widget-sharing.

Wildfire is the widget distribution technology of choice for more than 1000 advertisers and publishers, and is currently installing hundreds of thousands of widgets per day and tracking billions of widget impressions per month. Electronic Arts Inc. (NASDAQ: ERTS) is already incorporating Wildfire in The Sims™ On Stage, an interactive online playground bringing together elements of performance, humor and community.

"The Sims On Stage is a large and enthusiastic community full of people who love to share their creative performances," said Ranah Edelin, Vice President, The Sims Label Internet Group. "Integrating Wildfire's powerful tools for distributing content gives our users the ability to take The Sims On Stage experience to wherever they spend time socially on the Web. With this new 'email a friend' feature, end-users can easily share their performances from The Sims On Stage with others on the Web, helping to expand and deepen their community relationships."

"Address books, which are social graphs, are one of the most under-utilized opportunities to build value for users," said Eyal Magen, Gigya's CEO. "By incorporating this feature into our free Wildfire technology, Gigya is now bringing this enormous opportunity to our publishers. Not only does it add another powerful and completely opt-in method for expanding the footprint of publisher content, but the email invitation also drives additional traffic to publisher websites."

About The Sims™

The Sims franchise celebrates an impressive over 100 million units sold since its launch in February 2000. Now translated into 22 different languages in 60 different countries, The Sims has quickly become a universal gaming and cultural phenomenon. For the latest information about The Sims and to check out the hottest creations for The Sims 2 made by our community members, please visit www.thesims2.com. To stay up-to-date on The Sims 3 news and information, check out www.thesims3.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS Freestyle™ and POGO™. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle, POGO and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

About Gigya

Gigya is the leading widget and social technologies company, serving brand advertisers, media companies, and widget developers. Gigya's content sharing and advertising platform helps publishers and advertisers increase reach and engagement, distributing widgets to any platform and providing powerful social features to any website. Gigya serves the world's largest brands with a full-service widget advertising model covering design, development, hosting, distribution, viral promotion, tracking and optimization. Gigya's Wildfire technology installs hundreds of thousands of widgets per day and tracks billions of impressions per month. Gigya's partners include EyeWonder, DoubleClick, EyeBlaster, Electronic Arts, RockYou!, Webshots, Snapvine and many others. To learn more or to get started, go to: www.gigya.com.

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