SOURCE: Gigya

Gigya

December 07, 2015 11:00 ET

Gigya Unveils Profile Management, the World's First Identity Repository Purpose-Built for Customer Data

Unlike Rigid, Hierarchical Directories Found in Traditional IAM Systems, Profile Management Allows Businesses to Achieve a Single Customer View by Consolidating All Customer Identity Data in a Dynamic Schema, Cloud-Hosted Repository With Automatic Privacy Compliance

MOUNTAIN VIEW, CA and LAS VEGAS, NV--(Marketwired - December 07, 2015) - At today's Gartner Identity & Access Management Summit, Gigya, the leader in Customer Identity Management, introduced Profile Management, a best-of-breed identity repository built to manage all types of cross-channel customer identity data, automatically maintain privacy compliance and store user records securely. By using Profile Management, brands are able to manage all customer data in a unified, flexible, scalable and SaaS-based identity repository, achieving a single customer view while building robust, permission-based customer profiles.

It's more important than ever for global enterprises to understand their customers in order to drive personalization and customization. This understanding entails capturing and managing customer data from registrations, on-site behaviors, transactions, demographics, mobile applications, social profiles and offline data sourced from multiple systems. With this goal in mind, Gigya built its Profile Management identity repository proprietarily from the ground up with a dynamic schema, differentiating from rigid, hierarchical and employee-facing identity repositories, and making it possible for businesses to collect and normalize an unlimited volume and variety of both structured and unstructured first-party customer data.

Profile Management's elastic scale allows it to manage hundreds of millions of customer identities without any adverse impacts on performance. Additionally, all data is fully-indexed and tied to individual customer identities, making it effortless to search and segment the information via either a REST-like API or an easy-to-use UI by any combination of attributes, a critical component for intelligent customer identity and access management (CIAM).

The vast geographical distribution of customers and multiple social and regional privacy regulations have necessitated businesses' use of multiple global data centers. Gigya's Profile Management identity repository is comprised of several international data centers, which allow for data localization while still providing enterprises with a single, holistic view of their respective customer bases.

To enable brands to effectively leverage their customer data and drive top-line revenue with personalized customer experiences, Profile Management allows identity data to securely and bidirectionally sync with various marketing and service applications, such as email automation platforms and recommendation engines, through direct integrations found in Gigya's IDX Marketplace.

Some of Profile Management's distinguishing features include:

  • Management of customer data in local geographies via dispersed international data centers
  • Automatic social network privacy compliance and identity data updates
  • Fully customizable end-user-facing preference management
  • Unification of both online and offline customer data
  • Highest standards for security (ISO27001 Certified)
  • Real-time backup and disaster recovery

Frontier Communications, a Gigya customer and provider of Internet, telecommunications and television/video services in more than 25 states, has been able to streamline identity management and become more customer-centric by implementing Profile Management. The organization has been able to save significant development time by leveraging Gigya's technology versus building an identity management solution in-house. Additionally, Frontier is able to collect first-party data from registrations and known users' on-site actions and organize it into unified customer profiles in Gigya's Profile Management identity repository, which serves as the single source of truth for customer identities across properties.

"We knew that to give users a better experience, we needed to integrate customer identity management across the enterprise," said Eric Del Sesto, VP of IT at Frontier Communications. Del Sesto added, "Working with Gigya keeps us up-to-date and compliant when it comes to security best practices for managing customer data: one user identity, one password and one way of encrypting and storing information."

"As consumers engage with brands across countless devices and platforms, it's imperative for enterprises to tie the data from these sources together in order to truly understand their users," said Patrick Salyer, Gigya's CEO. "With Profile Management, IT and marketing professionals finally have the infrastructure necessary to achieve a single customer view and simplify internal operations."

More information about Profile Management can be found here.

About Gigya

Gigya's Customer Identity Management platform helps companies build better customer relationships by turning unknown site visitors into known, loyal and engaged customers. With Gigya's technology, businesses increase registrations and identify customers across devices, consolidate data into rich customer profiles and provide better services, products and experiences by integrating data into marketing and service applications.

Gigya's platform, which includes products such as Registration-as-a-Service (RaaS)​, Social Login and Profile Management, was designed from the ground up for social identities, mobile devices, consumer privacy and modern marketing. Gigya provides developers with the APIs they need to easily build and maintain secure and scalable registration, authentication, profile management, data analytics and third-party integrations.

More than 700 of the world's leading businesses such as Fox, Forbes and ASOS rely on Gigya to build identity-driven relationships and to provide scalable, secure customer identity and access management. Headquartered in Mountain View, CA, Gigya is privately held and has raised more than $100m in capital from several leading venture capital firms including Benchmark Capital, Mayfield, Intel Capital, Adobe Ventures and Stanford University.

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