June 22, 2016 04:00 ET

Gigya's New Russian Data Centre Helps Companies Comply With Privacy Legislation

New Data Centre Launched in Russia Complies With New Russian Law and Ensures Privacy for All Gigya Customers

MOUNTAIN VIEW, CA--(Marketwired - June 22, 2016) - Today, Gigya, the Leader in Customer Identity Management, announced the opening of a new data centre within Russian national borders to ensure compliance with the Russian Federation's Personal Data Protection Act, which went into effect on September 1, 2015. The bill mandates that companies which maintain online properties serving Russian citizens must store those citizens' data within Russian borders.

The Data Localisation Trend
The new law reflects a global trend toward governments requiring that their citizens' data reside locally. Other recent examples of this include the recent regulatory shakeup in the EU, where the previous Safe Harbour Framework for securing U.S. -- EU data transfers was deemed invalid and ultimately replaced with the more stringent Privacy Shield agreement. In all, since 2013, 20 or so countries have either proposed or discussed potential laws which would require Internet data in those countries to remain within their borders.

To address this trend, Gigya employs a multiple data centre strategy to ensure that their customers avoid risk while still delivering seamless and trusted customer experiences to global audiences. By maintaining multiple data centres Gigya enables clients to conduct business internationally while remaining in compliance with local laws.

The New Data Centre
With hardware wholly owned and operated by Gigya, the Russian facility marks the company's fourth regional data centre; a continued expansion of a multiple data centre strategy to support regional compliance that includes sites in the U.S., EU and APAC regions. Customers opting to use this new data centre will meet regulatory requirements imposed by Russia while still securing both their Russian citizens' user data and international user data.

Gigya's new data centre is primary, not secondary, ensuring that Russian-hosted data remains discrete from non-Russian data. Gigya will assist customers using the new data centre in fulfilling the needed filing requirements for the regulation.

"We allow the world's biggest brands to safeguard nearly a billion customer records. The value placed on the security of this data is set to reach up to 4% of global revenues under the forthcoming GDPR, which comes into force in May 2018. Despite this, few businesses are ready to open their own regional data centres to satisfy the growing list of countries who are legislating for customer data to be hosted locally," says Richard Lack, Director of Sales EMEA at Gigya. "By investing in this capability on our customers' behalf, we can significantly scale down their costs, and their compliance risks."

About Gigya
Gigya's Customer Identity Management platform is helping companies build trusted digital relationships with over 800 Million consumers. With Gigya's technology, businesses increase registrations and identify customers across devices, consolidate data into rich customer profiles and provide better services, products and experiences by integrating data into marketing and service applications. For global businesses operating in an increasingly complex regulatory landscape, Gigya optimizes compliance and customer trust, with discrete regional data centers and customer self-service options for managing profile, preference, opt-in and consent settings. More than 700 of the world's leading businesses rely on Gigya to build identity-driven relationships and to provide scalable, secure and compliant customer identity and access management.

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