March 15, 2016 09:00 ET

Gigya's Registration-as-a-Service (RaaS) Becomes First-Ever End-to-End Customer Registration System to Balance Customer Experience (CX) With Security

New Professional Services Offerings and Next-Generation Features Allow Developers and Marketers to Drive Customer Acquisition While Reducing Time to Market

MOUNTAIN VIEW, CA and LONDON, UNITED KINGDOM--(Marketwired - March 15, 2016) - At today's Gartner Identity & Access Management Summit, Gigya, the Leader in Customer Identity Management, unveiled new technologies that enable global enterprises to more effectively authenticate consumers with consistent cross-device customer experiences, while maintaining the highest possible security standards.

Gigya's all-new Registration-as-a-Service (RaaS) system provides a flexible set of REST APIs that support the integration of end-to-end user registration systems across web properties, mobile applications and connected devices, complete with identity validation, progressive profiling and responsive design. These new features allow businesses to minimize development and maintenance costs, build fully-customized registration forms and maximize conversion rates.

"Gigya's RaaS functionality allows Grupo Heraldo to edit its registration and login screens once, and the screen sets are automatically optimized for both web and mobile platforms," said Jesus Casasnovas, CTO at Grupo Heraldo, one of Spain's largest media enterprises. "Thanks, in part, to Gigya's platform, we have been able to achieve our general business and technological goals. Integrating Gigya's technology has been very easy, and the support received has been excellent."

Some of RaaS's landmark capabilities that balance customer experience with security include:

Risk-Based Authentication (RBA)

By taking into account a combination of IP address and device-based information, enterprises can implement additional layers of identity validation when certain anomalies occur. For example, if a user typically logs in to a business's digital property from New York and suddenly attempts to sign in from China, an additional authentication factor can be triggered within RaaS.

Passwordless Mobile Authentication

When logging in to a brand's digital property, a user now has the option to enter his or her mobile phone number so that a one-time verification code will be sent via SMS to his or her device. Once the user enters the code, he or she will be authenticated and logged in, free from having to create and remember another username and password combination.

Cross-Channel, Cross-Device Interface

With an all-new responsive design that is optimized for touch, RaaS screen sets look great on any mobile application or connected device. An upgraded UI builder allows brands to easily edit registration screens using a simple drag-and-drop interface, with the ability to simulate how registration flows will look on different devices with the click of a button.

More information about Gigya's Registration-as-a-Service (RaaS) can be found here.

With customer experience and effective data utilization becoming paramount to business success and reputation, Gigya also announced today new professional services offerings aimed at helping enterprises achieve value and compliance more quickly. Called GigyaWorks, the services and consulting program aims to ensure that clients' implementations meet their business objectives, and that brands are equipped with the knowledge and tools needed to succeed, both out of the gates and into the future.

"Great customer experience has become the new market requirement for growing acquisition rates and expanding relationships, with customer identity and access management (CIAM) technologies at the core," said Troy Abraham, Gigya's SVP of Global Services. "With the ultimate goal of enabling our clients to exceed their end-users' expectations, the GigyaWorks program has been created to help global enterprises capture, manage and leverage customer data while educating them around key market trends and processes every step of the way."

More information about GigyaWorks can be found here.

About Gigya

Gigya's Customer Identity Management platform helps companies build better customer relationships by turning unknown site visitors into known, loyal and engaged customers. With Gigya's technology, businesses increase registrations and identify customers across devices, consolidate data into rich customer profiles and provide better services, products and experiences by integrating data into marketing and service applications.

Gigya's platform, which includes products such as Registration-as-a-Service (RaaS)​, Social Login and Profile Management, was designed from the ground up for social identities, mobile devices, consumer privacy and modern marketing. Gigya provides developers with the APIs they need to easily build and maintain secure and scalable registration, authentication, profile management, data analytics and third-party integrations.

More than 700 of the world's leading businesses such as Fox, Forbes and ASOS rely on Gigya to build identity-driven relationships and to provide scalable, secure customer identity and access management. Headquartered in Mountain View, CA, Gigya is privately held and has raised more than $100m in capital from several leading venture capital firms including Benchmark Capital, Mayfield, Intel Capital, Adobe Ventures and Stanford University.

Contact Information

  • Contact Information
    Reeyaz Hamirani
    Corporate Communications Manager