SOURCE: Gilbane Group Inc.

May 07, 2008 08:16 ET

Gilbane Group Announces New Study -- "Digital Magazine and Newspaper Editions: Growth, Trends, and Best Practices"

Authored by Publishing Experts Steve Paxhia and Bill Rosenblatt, Report Includes Market Size, 22 Case Studies, and Opinions of Industry Visionaries

CAMBRIDGE MA--(Marketwire - May 7, 2008) - Gilbane Group Inc. today announced the general release of "Digital Magazine and Newspaper Editions: Growth, Trends, and Best Practices," a pioneering and comprehensive study of the growing market for digital editions of periodical publications.

The study features statistics that, in an industry first, unify audited data from two sources (BPA and ABC) with data from unaudited publications. Highlights from the statistics include:

--  The number of business-to-business (B-to-B) publications offering
    digital editions has increased over 300% from 2005 to 2007, with total
    subscriptions also increasing over 300%.
    
--  The number of consumer publications offering digital editions has
    increased over 200% from 2005 to 2007, with total subscriptions also
    increasing over 200%.
    
--  Digital vs. print penetration of B-to-B subscribers is up from 13.3 to
    15.0%, while digital penetration of consumer publication subscribers is
    down from 2.2 to 1.4%.
    

The 130-page report includes 22 case studies of publishers, representing several dozen digital edition titles, which showcase a number of industry best practices identified by the study's authors. These span a wide range including big-name consumer magazines (Hearst, Playboy), leading B-to-B publishers (Reed Business Information, American Legal Media), daily newspapers (Toronto Sun, The Guardian), and catalog and directory publishers (Welco, Canadian Donors Guide).

The report also includes insights from five publishing technology visionaries on the state of digital editions and ideas for how to make them work for publishers. Visionaries include Gloria Adams of PennWell, Brent Lewis of Harlequin Enterprises, Mike Edelhart of Infovell, Peter Meirs of Time Inc., and Marta Wohrle, formerly of Hachette Filipacchi.

"Digital Magazine and Newspaper Editions: Growth, Trends, and Best Practices" presents data from leading digital publishing companies. Contributors include Nstein, Nxtbook Media, Olive Software, and Texterity (Platinum Sponsors); Advanced Publishing, YUDU Media, and Zinio (Gold Sponsors); and Audit Bureau of Circulations and BPA Worldwide (Data Sponsors).

Authors of the report are Steve Paxhia, Director of Publishing Strategy & Technology Practice at Gilbane, and Bill Rosenblatt, Senior Analyst. Both are recognized authorities on publishing business and technology strategy and have worked with many different publishing businesses and technology vendors. Said Paxhia, "Our study shows that growth to date of the number of digital publications and the number of digital subscriptions has been impressive. While this paradigm shift is still in its early stages, there are plenty of examples where publishers using today's best practices have generated impressive results. This is the most exciting time to be in publishing since Gutenberg invented the printing press."

Frank Gilbane, CEO of the Gilbane Group, said, "This new report on digital publications illustrates our continued thought leadership in the publishing market, which is embracing many of the content technologies that we have been following since 1993. At the same time, it's only one of several first-of-a-kind market studies that Gilbane Group is releasing this year."

Availability

The study is available for immediate download at http://gilbane.com/Research-Reports.html.

About Gilbane Group, Inc.

Gilbane Group Inc. is an analyst and consulting firm that has been writing and consulting about the strategic use of information technologies since 1987. We have helped organizations of all sizes from a wide variety of industries and governments. We work with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 50 educational conferences in North America and Europe. Information about our widely read newsletter, reports, white papers, case studies and analyst blogs is available at http://gilbane.com.

Contact Information

  • Contact:
    Ralph Marto
    Gilbane Group, Inc.
    617.497.9443 ext 117
    Email Contact