SOURCE: Gilbarco Veeder-Root

Gilbarco Veeder-Root

September 21, 2011 07:46 ET

Gilbarco Certifies LIFT Up-Selling Technology for Use With Passport® Point of Sale

Increases In-Store Sales; Requires Minimal Counter Space

GREENSBORO, NC--(Marketwire - Sep 21, 2011) - Gilbarco Veeder-Root has certified up-selling technology from LIFT Retail Marketing Technology Inc. for use with Passport point of sale system. The unique integrated solution increases in-store sales and minimizes the amount of valuable counter space required by consolidating the POS customer display and up-selling functionality onto shared hardware.

"LIFT suggestive selling program increases in-store sales by 2 - 5% by improving cashier performance and up-sell conversion rates, while providing value to the shopper," according to Rob Drew, SVP and Co-Founder at LIFT. "Retailers benefit from LIFT's smart suggestions as well as daily electronic up-sell reports."

"Passport's innovative integration of LIFT technology enables retailers to leverage Passport's loyalty and social media support into authentic consumer interactions using the LIFT Station. Consumers can now easily join loyalty programs or select an active promotion to add to the transaction in progress," said Andrew Robinson, Director, POS Marketing at Gilbarco Veeder-Root. "The return on investment is easily verified."

The LIFT/Passport integrated solution is currently in field trials with several leading retailers across the U.S. All Passport users, on any payment network, will have the option to add the integrated LIFT functionality when it is broadly available at the end of this year.

Passport's unique PCI compliant architecture allows a seamless integration with LIFT without any concern of cardholder data being visible. Passport complements the LIFT system with a highly intuitive touch screen interface that minimizes training time, errors and shrinkage. Retailers realize unique benefits for managing and growing their business, including flexible fuel and merchandise discounting, loyalty programs, and seamless connectivity to support the largest third-party partner program in the industry, including a comprehensive listing of back office and loyalty partners. Retailers also benefit from Remote Diagnostics and Gilbarco's 24 x 7 x 365 Help Desk that enable most troubleshooting, fixes and software upgrades to be completed without on-site service calls and site downtime.

Gilbarco Veeder-Root will exhibit Passport POS with LIFT up-selling technology at the National Association of Convenience Stores (NACS) Show, October 2 - 4, McCormick Place, Chicago. Gilbarco Veeder-Root, booth 6432.

About Gilbarco Veeder-Root
Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. We offer the broadest range of integrated solutions from the forecourt to the convenience store and head office. For almost 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support and proven reliability. In fact, we help manage the business and maximize the bottom lines for 19 of the top 20 convenience store operators in the U.S.

Gilbarco Veeder-Root. Technology with a human touch.

About LIFT
LIFT Retail Marketing Technology Inc. is the leader in interactive suggestive selling point-of-sale technology. The company's LIFT Station has been recognized for its innovation in helping retailers up-sell shoppers with personalized offers at the checkout counter. The company is headquartered in Atlanta, GA. Please see

Contact Information

  • For further information contact:

    Lucy Sackett
    Director Outbound Marketing
    Gilbarco Veeder-Root
    Tel: (336) 547-5607
    Fax: (336) 547-5890
    e-mail: Email Contact