SOURCE: Lyric Jeans, Inc.

January 30, 2007 07:13 ET

Gilbert Displays & TV Designer Tapped to Build Out Lyric Showroom at Project Las Vegas

LOS ANGELES, CA -- (MARKET WIRE) -- January 30, 2007 -- Lyric Jeans, Inc. (PINKSHEETS: LYJN) has hired Gilbert Displays, one of the largest exhibit production facilities in the United States, to build the Lyric Culture exhibit at the Project trade show in Las Vegas. TV Host, style expert and interior designer Jennifer Convy, known for her popular design shows on A&E, HGTV, Fine Living and the Discovery Channel, has been engaged to create the rock 'n' roll atmosphere for the showroom.

"It's been a blast working with HANNA to produce a really cool rock star-styled environment that represents the Lyric Culture brand. We think buyers are going to have a lot of fun shopping," said Jennifer Convy.

"It's always exciting for us to work with innovative companies like Lyric Culture from their inception," said Chris Thornton of Gilbert Displays, Inc. "We look forward to growing with them for many tradeshows to come," he continued.

Lyric Jeans, Inc. previously announced that it will exhibit its Lyric Culture brand at the Project Tradeshow in Las Vegas, February 14-16, 2007.

Gilbert Displays is responsible for the tradeshow presence of such prestigious fashion brands as Hugo Boss, Calvin Klein, Rock & Republic, Tommy Hilfiger, Diesel, Kenneth Cole, and Michael Kors, to name a few. The company maintains over 300,000 square feet of production and warehouse space across the United States.

Fusing fashion and music, Lyric Culture is a music-driven premium apparel brand incorporating lyrical content on clothing and accessories. The brand embodies words made famous by such legendary artists as The Beatles, Lynyrd Skynyrd, Marvin Gaye, Fleetwood Mac and others on premium screen-print tee shirts, denim, leather jackets, shorts, skirts, corsets and accessories. The debut collection, titled "Lyric Culture Revolution," is dedicated to music from the late sixties through the early seventies, a period ripe with the realization that music could inspire social change.

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Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans, Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans, Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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