Gilla Launches New E-Liquid Brands for the U.S. Market

NEW YORK, NEW YORK--(Marketwired - Aug. 3, 2016) -

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Gilla Inc. ("Gilla" or the "Company") (OTCQB:GLLA), the fast-growing designer, manufacturer and marketer of E-liquid for vaporizers, today announced the launch of three new E-liquid brands developed for the United States market and the introduction of new flavors within Gilla's existing brands. The launch comes in advance of the final Deeming Regulations imposed by the U.S. Food and Drug Administration (FDA) which go into effect on August 8, 2016 restricting the introduction of new E-liquid products in the United States without prior approval of the FDA.

Gilla is pleased to introduce two new flavors to the award winning Coil Glaze family in the U.S.: Berry Bluez, described as a warm blueberry pastry with a dollop of whipped cream and a light dusting of powdered sugar; and Them Applez, described as a freshly baked cobbler crust with gooey apple cinnamon filling, finished with a swirl of whipped cream. In addition, the Company is set to launch three new E-liquid brands into the U.S. market which are as follows:

The Gilla portfolio of E-liquid brands has been meticulously developed to cater to unique consumer opportunities and an array of customer preferences. The new brands will be launched in trend-setting packaging utilizing bundled 30ml bottles available in 0mg, 3mg and 6mg nicotine strengths.

"Our team has been working diligently to organically develop Gilla's E-liquid product portfolio by introducing a number of new brands and flavors to both strengthen and expand our overall product offering in the U.S.," stated J. Graham Simmonds, Chairman and CEO of Gilla. "The Company's development team has been working closely with our customers to identify and deliver new E-liquid products that cater to the emerging vaping trends and consumer demands. We believe that combining this with our unparalleled customer service will provide for positive results over the coming months."

Gilla's portfolio of E-liquid brands is available for wholesale ordering by calling 1 (844) 999-9916 or by emailing sales@gilla.com.

About Gilla Inc.

Gilla Inc. manufactures, markets and distributes E-liquid, which is the liquid used in vaporizers, E-cigarettes, and other vaping hardware and accessories. E-liquid is heated by the atomizer to deliver the sensation of smoking. Gilla aims to be a global leader in the manufacturing and distribution of E-liquid for the vapor industry. The Company provides consumers with choice and quality across categories and price points. Gilla's product portfolio includes Coil Glaze, The Drip Factory, Surf Sauce, Siren, VaporLiq, Craft Vapes, Craft Clouds, Vape Warriors, Miss Pennysworth's Elixirs, The Mad Alchemist, Replicant and Crown E-liquid brands.

Forward-looking Statements

Note: This press release contains "forward looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on currently available competitive, financial and economic data and management's views and assumptions regarding future events. Such forward-looking statements are inherently uncertain. Gilla Inc. cannot provide assurances that the matters described in this press release will be successfully completed or that the company will realize the anticipated benefits of any transaction. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to: global economic and market conditions; the war on terrorism and the potential for war or other hostilities in other parts of the world; the availability of financing and lines of credit; successful integration of acquired or merged businesses; changes in interest rates; management's ability to forecast revenues and control expenses, especially on a quarterly basis; unexpected decline in revenues without a corresponding and timely slowdown in expense growth; the company's ability to retain key management and employees; intense competition and the company's ability to meet demand at competitive prices and to continue to introduce new products and new versions of existing products that keep pace with technological developments, satisfy increasingly sophisticated customer requirements and achieve market acceptance; relationships with significant suppliers and customers; as well as other risks and uncertainties, including but not limited to those detailed from time to time in Gilla Inc. SEC filings. Gilla Inc. undertakes no obligation to update information contained in this release. For further information regarding risks and uncertainties associated with Gilla Inc.'s business, please refer to the risks and uncertainties detailed from time to time in Gilla Inc.'s SEC filings.

For more information, please visit gilla.com.

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