Ginch Gonch

Ginch Gonch

November 18, 2014 07:00 ET

Ginch Gonch "Live Like a Kid": It's Not Just Underwear; It's a Way of Life

The perfect Christmas stocking stuffers

MONTREAL, CANADA--(Marketwired - Nov. 18, 2014) - Prepare yourselves for Black Friday / Cyber Monday online weekend sale, where you'll find the season's most-wanted Christmas gifts only at

The Ginch Gonch "live like a kid" philosophy embraces fun and freedom of expression. The underwear is designed to put a smile on your face. The brand encourages self-expression and diversity, and believes that sexiness is all about radiating inner confidence and not taking yourself too seriously.

Ginch Gonch is the latest fashion-oriented, manufacturing & distribution Underwear Company based in Montreal, Canada. Ginch Gonch was initiated from a dialect commonly used in Western Canada, where "ginch" and "gonch" signifies a slang term meaning underwear - the words stem from Eastern Europe or of Ukrainian origin (gitch or gotch).

The concept behind Ginch Gonch started out as a simple and amusing protest against the more boring black, white and grey underwear, but has now quickly become a much bigger statement.

"Comfortable in, Comfortable out", their underwear inspires confidence and is in itself a statement of expression for any individual that embraces uniqueness, which is celebrated in today's society.

At the heart of each Ginch Gonch design is one clear message: they want people to have fun and enjoy their underwear. Ginch Gonch is colorful, energetic, and comfortable, it is pure fun & pleasure. This underwear will not stay quiet nor get lost in the backdrop of your dresser.

Ginch Gonch is the only brand that is fun to shop for yourself as well as your partner, with styles available for both genders and sexy innuendos incorporated in their fun designs.

Ginch Gonch products are simply the most comfortable sexy underwear you will ever wear; made of 95% cotton-5% spandex or a 92% poly-8% spandex blend, anti-muffin top waistband and tailored cuts to accentuate an individual's body.

The men's product line currently consists of 5 styles including the low rise brief, regular brief, sport brief, long brief & long johns.

The women's product line currently consist of 6 styles including a thong, boy-brief, go-go brief (booty short), sports bra, camisole & long johns.

Ginch Gonch underwear is recognized for its Pop art designs that deliver a sassy, sexy twist in every pair. But the best thing about Ginch Gonch is that they are all collectibles, like hockey cards and haute-couture. Twice a year, six different limited edition looks are released and never repeated. Ginch Gonch is more than "just" underwear, it's a way of life!

Ginch Gonch...available online at


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Contact Information

  • For samples, photo shoots or other inquiries:
    Leeja Murphy
    Agence Pink
    514 213-0045