London Marketing Services

London Marketing Services

January 07, 2011 11:57 ET

Girls' Day Out- INAA and NewID Attends for London Marketing Services

LONDON, UNITED KINGDOM--(Marketwire - Jan. 7, 2011) - The second annual event of 'Girls' day out' saw London Marketing Services bring 2 of its newest and most exciting clients to the biggest event of its kind in Scotland. The event running from 5th-7th November in the Glasgow SECC saw 12,000 women descend on the man free zone for 3 whole days for the largest health, lifestyle, fashion and beauty in not only Glasgow, but Scotland as well.

The idea of the 3 day extravaganza is, of course, to promote brand awareness, boost public profile and to make sales. A lot of brands give goody bags, free trial size products or food and drink to prize you over to their stand! At the INNA.COM stand, giving away delicious INAA branded cupcakes, London Marketing Services managed to speak to a staggering amount of people and sign up 10,000 to the website; now with nearly 15,000 registered users for the site, they maximise the effectiveness for the salons on the site.

The idea of INAA.COM, which stands for I Need An Appointment, started when founder Joanne Reid, struggled to find a last minute appointment for a blow dry; following some research the idea was born. Having only launched in Scotland in January 2010, and moving at a fast pace to expand in the UK shortly, the event was an amazing opportunity to get the name and the brand into the market even further. A great success, which all the INAA girls loved!

NewID sales of their famous makeover experience were exceptional, managing to entice nearly 400 individuals to book a luxurious day in the new Glasgow salon.

Having only opened on November 1st, the salon is already enjoying success in its first week. Both clients got a chance to promote their brand, meet the public (lots of them!) and get plenty of feedback on the brands. One customer at the stand explained "I love the idea of INAA, I've registered my sister and I, so we both receive the updates and get to hear about the deals first!" and continued "everybody loves a discount!"

"The long weekend was a great success and enabled 2 of our newest clients to showcase exactly what they are about, reaching a bigger target audience and promoting each brand perfectly. Everybody involved agreed what a complete success it was, and are looking forward to coming back next year!" finalised Mr Kennedy, London Marketing Services' owner, and MD.

Contact Information

  • London Marketing Services
    Lower Ground Floor
    14-20 Shand Street
    London Bridge
    SE1 2ES
    0207 234 3560