SOURCE: Girlshop

March 23, 2005 08:00 ET

Girlshop.com Opens Flagship Store in NYC Meatpacking District

NEW YORK, NY -- (MARKET WIRE) -- March 23, 2005 -- Girlshop, Inc. (parent company of Girlshop.com, Guyshop.com and Totshop.com), the hip online fashion purveyor, today announced the opening of their first brick and mortar store in New York City's trendy Meatpacking District. Since 1998, Girlshop.com has been known for stocking in-demand clothing and accessories from up-and-coming fashion designers. After more than six successful years of pioneering Girlshop.com's e-commerce business, founder Laura Eisman felt it was time to bring the site's virtual glamour to the real world and real time of retail. Girlshop's meatpacking store is the first in a rollout of several more in the next few years in select cities throughout the U.S.

The 1,200-square-foot shop, located in a meat packer-turned-gallery at 819 Washington Street (between Little West 12th and Gansevoort), will stock a sampling of some of the same designers that appear on the site, including both indie-designer stars, such as Louis Verdad, Kenneth J. Lane, Ginger and Java, Foley, Subversive, Plenty, Pegah, Selima as well as buzz-inducing upstarts Editte Keshishian, Alka Vora and Bulga. Girlshop promises to be the freshest meat in the neighborhood, throwing down a designer glove in distinction to neighboring boutiques. A selection of "best-of" items from Totshop and Guyshop will also be available along with computer pods where shoppers can access the website's expanded assortment. Girlshop will even be open late several nights a week catering to the night-crawling crowds that flock Meatpacking after hours.

Inside, shoppers will find themselves in a warm space clad in a 1970s Mylar® wallpaper of pineapples (the international symbol of hospitality) and eclectic furnishings, many purchased on eBay, including a kidney-shaped brocade sofa and 1960s Lucite-prismed chandelier rescued from a Lane Bryant store in Tennessee. Floor to ceiling silver tiled curtains and an oversized oval looking glass in the dressing "lounge" reinforces Girlshop's mantra that shopping (and trying on clothes) is nothing if not a good time. With a friendly atmosphere reminiscent of the website's famously playful girl-in-the-know voice, you'll want to invade it like your best friend's closet. As Girlshop continues to grow and gain popularity, it has become a recognizable brand, synonymous with the New York City lifestyle and the spunky spirit of the women who make it happen. Now, ladies (guys and tots) who can't wait to see what's new can hop in a cab and have it all within minutes!

About Girlshop

Looking for the skinny on boutique shopping? Girlshop, Inc. (www.girlshop.com, www.guyshop.com, www.totshop.com) pioneered the online fashion revolution seven years ago with the introduction of its chic online boutiques. By offering indie-designer clothing and accessories to satisfy the stylish set, the trio of sites captured the fashion-craved hearts of millions -- literally. Girlshop.com alone frequently receives more than half a million visitors per month. At Girlshop, customers know they'll find the best current, innovative fashion; Creative, emerging designers know they'll find support, inspiration and exposure. As publishers of the "in-the-know" Girlshop Guide to NYC Shopping and providers of NY shopping tours, Girlshop has established itself as the expert resource for boutique shopping in NYC... and now they've opened a boutique of their own. Now ladies, gents and tots will get their first chance to handle the coveted goods in person.

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