SOURCE: KFC

November 23, 2005 12:08 ET

Give Buckets of Good Cheer They'll Never Forget

KFC Makes Once-in-a-Lifetime Experiences Available to Mega-Fans This Holiday Season; Get Chicken-Lovers on "The List" Right After Turkey Day

LOUISVILLE, KY -- (MARKET WIRE) -- November 23, 2005 -- KFC, a longtime dinner table "gift" for families around the world, is unwrapping a touch of the Colonel's spirit by offering KFC enthusiasts the chance to give and receive this holiday season.

Individuals looking to break the cycle of sweaters, socks and pajamas under the tree can play elf by nominating their favorite KFC fan to receive the gift of a lifetime in the search for "The Ultimate KFC Fan." If not the gift of a lifetime, how about treating one's friends to a taste-full KFC collectible? Or the opportunity to put themselves "On Top of the World of KFC" via a charity auction on eBay®. Funds raised from the auction (after payment of expenses required to conduct the auction) will benefit the Colonel's Kids Foundation, an independent, not-for-profit entity, that will provide high school students scholarship resources to attend post-secondary schools.

"KFC has such a rich spirit and tradition, it's a natural for us to help our KFC-loving fans celebrate this holiday season with unique gift packages they can't find in any store," says Scott Bergren, chief marketing officer, KFC. "He may have had a white suit rather than a red one, and a goatee rather than a beard, but the Colonel's long history of giving to others is alive and well at KFC."

He's Making A List... of The Ultimate Fans

Beginning on "Black Friday," November 25, enterprising elves are invited to visit www.KFCList.com to share reasons why their chicken-loving, desperate-for-drumsticks, wacky-for-wings, loved ones (or themselves) should be on KFC's Holiday Gift List.

In a short essay (approximately 500 characters), participants are asked to describe what makes their nominee deserving of the title "The Ultimate KFC Fan." Friends of the Colonel will then make a list (and check it twice!) to select one KFC enthusiast to win KFC's Ultimate Holiday Gift.

Unwrapping the Ultimate Holiday Gift on KFCList.com

The winner of the title of "The Ultimate KFC Fan" will receive an all-expense paid trip for four to KFC central, also known as Louisville, as well as a visit to the Colonel's first restaurant in Corbin, Kentucky, to see where the secret started. The winner and guests will also dine at KFC's new concept restaurant, tour the KFC test kitchen, and enjoy a shopping spree at the KFC store. The memories will last throughout the year when the winner takes home six months of free KFC dinners, along with a set of KFC collectibles including a bucket, mug, and platter from Louisville Stoneware -- perfect for serving those favorite meals in grand holiday style.

Ten runners-up also will receive six months of KFC dinners and a set of KFC collectibles from Louisville Stoneware. The promotion kicks off at 12:01 a.m. PT on November 25 and runs through 11:59 a.m. PT on December 11, 2005. Visit www.KFCList.com or write to: KFC Ultimate Fan Contest, c/o Weber Shandwick, 676 N. St. Clair Street, Suite 1000, Chicago, IL 60611 for more details, an entry form and official rules.

A Jumbo-Sized Wish on eBay®

Looking to give AND receive this holiday season? KFC is partnering with eBay®, The World's Online Marketplace®, to award one marquis gift to the highest bidder, with proceeds benefiting Colonel's Kids Foundation, an independent, not-for-profit entity, that will provide high school students scholarship resources to attend post-secondary schools. KFC will match the highest bid dollar for dollar up to $25,000.

The lucky "Secret Santa" will enjoy the "On Top of the World of KFC Holiday Tour" -- a trip for two to the KFC location of their choice, anywhere in the world, as well as a separate trip for two to Louisville for the ultimate KFC experience. The winner can munch on a bucket of Extra Crispy™ Chicken at the KFC closest to the equator or nibble down on some Original Recipe® at the KFC closest to the North Pole.

The "On Top of the World of KFC Holiday Tour" eBay® auction kicks off at 5:00 p.m. PT on December 5, 2005 and runs through 5:00 p.m. PST on December 15, 2005. The starting bid is $2,000.00, based on the approximate value of a trip for two people. Visit www.ebay.com/KFC to place bids.

Out Bid?

Not on the list? Not to worry. There are still plenty of ways for KFC fans to satisfy their cravings. From the gift of a delicious KFC meal anytime with KFC gift checks to KFC salt and pepper shakers from Louisville Stoneware, there is something for everyone. Visit www.KFC.com for more information.

About KFC

KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 13,000 KFC outlets in more than 80 countries and territories around the world, serving some eight million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.)

About Colonel's Kids

KFC's Colonel's Kids, an independent entity funded by donations from KFC, its employees, franchisees and KFC patrons, was established as a non-profit charity in 1999. Its mission is to provide high school students scholarship resources to attend post-secondary schools within their states of residence. For more information on the contest, how you can help Colonel's Kids and restaurant locations, visit www.KFC.com.

About Louisville Stoneware

Louisville Stoneware, based in Louisville, Ky., is one of the country's oldest and most revered stoneware manufacturing firms. Each of the unique and beautiful handmade and hand painted stoneware, collectibles, dinnerware and bakeware bring America's roots and traditions to life. The historic company dates back to the early 1800s. Visit www.louisvillestoneware.com for more information.

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