Amope

Amope

March 29, 2016 09:03 ET

Give Mom a Standing Ovation! Help Take a Load off her Feet this Mother's Day!

Amope Revolutionizes DIY Pedicures with NEW Pedi Perfect Wet&Dry™ Rechargeable Electronic Foot File

TORONTO, ONTARIO--(Marketwired - March 29, 2016) -

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Moms, they amaze us with all that they do on our behalf! Constantly on the go; shuttling kids here, there and everywhere; helping out with homework; managing the family, the household, the budget; and her career. They do it all, often without recognition, complaint or reward.

This Mother's Day, Sunday, May 8, Amopé Canada - a leading foot care brand with a complete line of foot and nail care products - is honouring and thanking Mom for everything she does to help us stand up, on our own two feet, by encouraging her to take some 'me time' and have a #MommyMoment.

Just in time for spring to help women have the confidence to step into every moment, Amopé is introducing its most innovative foot file yet - NEW Pedi Perfect Wet&Dry™ Rechargeable Electronic Foot File. Along with some tips to help mom take a well-deserved load off, the new waterproof, rechargeable and dual-speed foot file, makes it even easier to expertly buff away hard skin in an instant - use on wet skin in the tub and/ or shower, or on dry skin for quick touch ups - leaving you with flawless, soft and beautiful feet.

"Sometimes, the bath or shower is the only place Mom gets to enjoy a little private time", says Alyson Murphy, Brand Manager - Personal Care, RB Canada. "Canadian women also tell us that they find it easier and more efficient to remove hard skin after their feet have been soaking in the bath or softened in the shower. Our new Amopé Pedi Perfect Wet&Dry™ Rechargeable Electronic Foot File is one of the most advanced and versatile products to help mom squeeze foot care into her daily routine, without skipping a beat," she says.

Show Mom Some Love

Whether it's for the Mom, Mother-in-Law or "Just Like Mom" in your life, Amopé proves its maternal instincts with an innovative range of foot and nail care products designed to inspire and help women look and feel confident.

The first leading electronic foot file brand to work on both wet & dry skin, the new waterproof Pedi Perfect Wet&Dry with dual-speed and rechargeable features makes it easy to buff away hard skin, providing the convenience of hard skin removal in the comfort of your own home. The new foot file's ergonomic handle, speed options and unique, fast, rotating roller head gently removes unwanted hard skin, on either wet or dry feet. To re-charge the device, simply place the gadget atop its docking station. Finish off with the Amopé Daily Moisturizer Foot Cream to hydrate feet for up to 24 hours. MSRP: $64.97 to $79.99. Refills sold separately ($22.99 to $24.99)

With the upcoming spring season, and after so much time hidden away, women may feel hesitant about baring their feet in sandals, pumps or open-toed shoes! Amopé is here to help them get their feet prepared, soft and beautiful, just in time for all those barefoot moments.

Tips to Help Mom Put Her Feet Up at Home

We know its cliché, but Mother's Day is the one institutionalized time of the year when we proudly proclaim our appreciation and gratitude to Mom for everything she does year-round. Why not give Mom what she really needs and deserves - a nice, relaxing day, using some of these following tips:

  • Chore-Free Day - Kids can craft coupons for household chores that Mom can redeem on Mother's Day. Give her a day off sans cleaning, laundry, dishes or cooking of any kind!
  • Quiet Time - Give Mom a noise-free afternoon. Get everyone to leave the house for a few hours so she can curl-up on the couch with her favourite book, or watch a movie without interruption.
  • Home Spa Day - Create a relaxing, at-home spa for Mom, complete with candles and soft music. Pour her a glass of her favourite wine or make a cup of tea for her to enjoy while soaking in a hot, scented bubble bath. Treat her to the NEW Amopé Pedi Perfect Wet&Dry™ Foot File so she can effortlessly achieve soft, beautiful feet while enjoying a restorative bath.
  • Afternoon Tea - Serve her High Tea complete with homemade finger sandwiches, cookies and her favourite cuppa! She'll feel transported to the peaceful, English countryside.

Amopé Pedi Perfect Portfolio

Amopé offers a wide range of specially designed foot and nail care products to help Canadian women put their best feet forward:

  • Amopé Pedi Perfect Wet & Dry™ Rechargeable Foot File (MSRP: $64.97 to $79.99)
  • Amopé Pedi Perfect Electronic Foot File with Diamond Crystals (MSRP: $49.99 to $59.99)
  • Amopé Pedi Perfect NEW Nail Care System (MSRP: $44.97 to $59.99)
  • Amopé Pedi Perfect Nail Care Oil (MSRP: $12.99 to $14.99)
  • Amopé Pedi Perfect Extra Rich Skin Recovery Foot Cream (MSRP: $12.99 to $16.99)

About Amopé

Amopé is a complete line of foot and nail care products designed to inspire and help women look and feel confident with every step. The Amopé Electronic Foot File is the #1 Electronic foot file brand in Canada, with a new and improved file featuring diamond crystals. The full Amopé product line is available at major Canadian retailers including Shoppers Drug Mart, Rexall, Loblaws, Jean Coutu, Uniprix, Familiprix and Walmart Quebec. For more information, visit amope.ca.

LIKE Amopé on Facebook.com/AmopeCanada

Tweet @AmopeCanada using #MommyMoment #Amope

Post your #MommyMoment #Amope on Instagram

About RB

RB (formerly called Reckitt Benckiser) is the world's leading consumer health and hygiene company. It is an FTSE top 25 company; since 2000 net revenues have doubled and the market cap has quadrupled. It is the global Number 1 or Number 2 leader in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Nearly 35 percent of RB revenue comes from innovations launched in the last three years. It has a strong portfolio led by global Powerbrands: Veet, Clearasil, Durex, Finish, Lysol, Resolve Woolite, Air Wick, Cepacol, Gaviscon, and French's which account for 70 percent of its net revenue.

Headquartered in the United Kingdom, the company employs 23,000 people worldwide, with operations in 60 countries, including Canada, and sales in more than 180 countries. For additional information about RB, visit www.rb.com.

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Alyson Murphy, RB Canada, is available for interviews.

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