Fairmont Hotels & Resorts

Fairmont Hotels & Resorts

October 08, 2015 14:53 ET

Give the Gift of Olfactory Opulence This Holiday Season

Fairmont Teams Up With Luxury Partners Le Labo and RIMOWA to Create Exclusive Scent & Senses Experiences

NEW YORK, NEW YORK--(Marketwired - Oct. 8, 2015) -

Editors Note: There is a photo associated with this press release.

Fairmont Hotels & Resorts wants travelers to give the gift of fragrant opulence this holiday season. The luxury hotel operator has teamed up with two of its preferred lifestyle partners, Le Labo Fragrances and RIMOWA to create exclusive Scent & Senses Packages available in select U.S. cities.

The olfactory sense is among the most powerful, deeply intertwined with feelings and emotions. More than any other, the sense of smell has been scientifically linked to memory, evoking emotion for things like a past experience, a recent destination, or even a favorite meal.

"We are committed to fostering genuine connections for our guests and we believe that scent can play a huge role in bringing that to life," said Alexandra Blum, vice president of public relations and partnerships, FRHI Hotels & Resorts. "This experience is one that will leave a lasting impression and enrich the emotions of all those who are able to participate. Surely, this will be a gift that will live on long after it is given."

As part of the Scent & Senses package, guests will gain exclusive after-hours access to one of Le Labo's beautiful boutiques to see the art of scent creation firsthand. They will then work alongside a skilled fragrance lab technician to participle in mixing their own Rose 31 fragrance, Fairmont's signature scent with notes of rose absolute and rose essence, sharpened with spices, woods and musk.

Packages also include elegant accommodations, transportation to and from the Le Labo lab, a beautifully crafted RIMOWA beauty case and a specially curated selection of Le Labo products, including their newly mixed Rose 31.

"Our labs are like an entertainment park for the nose, and the perfume you bring home is a souvenir. In our Madison New York boutique for example, we have more than 600 ingredients, a first in the world and we are pleased to share this experience with the Fairmont guests," said Fabrice Penot, co-founder of Le Labo.

Scent & Senses Packages start at $769 plus tax and are available in New York City at The Plaza, A Fairmont Managed Hotel, in Santa Monica at Fairmont Miramar Hotel & Bungalows (Le Labo boutique in Los Angeles), and at Fairmont San Francisco on select dates during January 2016. Full package details and booking information can be found here: www.fairmontmoments.com/arts-and-culture/olfactory-opulence-is-in-this-holiday-season.

About Fairmont

Fairmont Hotels & Resorts connects guests to the very best of its destinations, providing travelers with memorable travel experiences, thoughtful and attentive service and luxury hotels that are truly unforgettable. Each Fairmont property reflects the locale's energy, culture and history through locally inspired cuisine, spirited bars and lounges and distinctive design and decor.

With more than 70 hotels globally, and many more in development, the Fairmont collection boasts some of the most iconic hotels in the world, including The Plaza in New York, The Savoy in London, Fairmont Peace Hotel in Shanghai and Fairmont Le Château Frontenac in Québec City. Fairmont is owned by FRHI Hotels & Resorts, a leading global hotel company that operates more than 130 hotels and branded residential properties under the Raffles, Fairmont and Swissôtel brands. For more information or reservations, please visit www.fairmont.com.

About Le Labo

Founded in 2006, Le Labo Fragrances is a New York-based perfume house which has become iconic for its collection of hand-made perfumes and home scents available in a limited number of stores and labs around the world.


RIMOWA is one of the leading premium brands worldwide for cases made from aluminum and the high-tech material polycarbonate. One could say that RIMOWA is probably the only German manufacturer with a history stretching back over more than 115 years with a distinctive, deep-rooted tradition - an exceptional position in the industry. To RIMOWA, 'Made in Germany' and 'German engineering' are synonymous with outstanding materials, brilliant technology and extraordinary product design, crafted to the highest possible quality. For decades now, the identifying feature of the collections, which are being continually optimized, has been the elegant and unmistakable groove structure of the case shells. The traditional company is based in Cologne, has manufacturing facilities in Germany, Czech Republic, Canada and Brazil and sells its products in over 65 countries worldwide through selected dealers and its own stores, the number of which is being continuously expanded across the globe.

To view the photo associated with this press release, please visit the following link: www.marketwire.com/library/20151008-lelaborimowa800.jpg.

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