Breaking Data Corp.
TSX VENTURE : BKD
OTC PINK : BKDCF

July 31, 2017 09:25 ET

GIVEMESPORT to Broadcast PGA Championship Live to Its Facebook Audience

GIVEMESPORT will broadcast all four days of the PGA Championship to its UK audience on Facebook Live and on Givemesport.com

TORONTO, CANADA and LONDON, UNITED KINGDOM--(Marketwired - July 31, 2017) - Breaking Data Corp. (TSX VENTURE:BKD)(OTC PINK:BKDCF) ("Breaking Data" or the "Company") is pleased to announce that GIVEMESPORT has been selected to broadcast the PGA Championship live from Quail Hollow on August 10th - 13th to its UK Audience on Facebook Live and on its website Givemesport.com

GIVEMESPORT is the leading sports publisher in the world on Facebook with 26.2m fans and will use Facebook Live to broadcast all four days of the PGA Championship to fans across the UK. Fans will be able to watch an uninterrupted live feed on their mobiles, laptops and desktop computers.

Jae Chalfin - Chief Commercial Officer, said: "Bringing live TV sports rights to Facebook will open up the audience to golf in a completely new way. This is a ground breaking deal and will bring one of golf's most prestigious events to a new generation of sports fans. Through GIVEMESPORT the PGA can reach an exceptionally large audience of sports fans on Facebook."

Chalfin continued "GIVEMESPORT is able to use Facebook Live to innovate around the experience of watching golf in a way that brings people together and makes them feel part of the event. Whether this is by liking, sharing or commenting, Facebook Live gives the audience much more involvement alongside the action. This is a great opportunity for commercial partners to innovate through a range of integrations that are not possible outside of Facebook, additionally they can gather more data, more insight and connect directly with the sports fans they are trying to reach."

Nick Thain - CEO, said "It's fantastic to see golf come from behind a paywall and access a whole new generation of fans through GIVEMEPSORT. This will lead to increased participation and, in turn, increased sponsorship revenues."

Thain Continued "This live-rights deal illustrates how the sport rights industry is rapidly changing. GIVEMESPORT is well positioned to take advantage of this, giving sport rights holders such as Federations, Leagues, Associations and Teams a new opportunity to reach a new generation of fans. The future of live sport rights and sponsorship is looking very bright indeed."

About Breaking Data Corp

breakingdatacorp.com

Breaking Data Corp. is a technology provider of a range of Artificial Intelligence services including; semantic search, machine learning and natural language processing ("NLP"). The Company's technology platform has many practical applications, in multiple business and consumer verticals that are immersed in massive media and data rich settings. The Company's showcase app, BreakingSports, utilizes semantic machine learning and NLP to track social media in a fully automated, real-time manner for significant sports information and events and distributes summarized information through real-time push notifications to consumers.

GIVEMESPORT:

givemesport.com

GIVEMESPORT, Breaking Data's recent acquisition, is a leading next generation sports media company with the largest single publisher Facebook page in the world, with over 26 million fans. The next largest single sports publisher Facebook page is ESPN with 15.2 million fans. GIVEMESPORT's content generates over 3.6 billion impressions (Feb-17), reaching over 138 million unique users (Feb-17) per month on Facebook alone. Visit GIVEMESPORT's Facebook page at facebook.com/Givemesport

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Cautionary and Forward-looking Statements - Statements contained in this news release, which are not historical facts, are forward-looking statements that involve risk, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. All forward-looking statements included in this news release are based on information available to the Company on the date hereof. Forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could cause actual results of the Company to differ materially from the conclusion, forecast or projection stated in such forward-looking statements. These risks, uncertainties and other factors include, but are not limited to factors referenced in the Company's other continuous disclosure filings, which are available at sedar.com. Readers should not place undue reliance on these forward-looking statements. The Company assumes no obligation to update any forward-looking statements, except as required by applicable securities laws.

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