SOURCE: Given Goods

September 18, 2013 11:56 ET

Given Goods Launches New Marketplace With Real-Time Tracking of Social Impact

BOULDER, CO--(Marketwired - Sep 18, 2013) - Given Goods, a new e-commerce site designed to make shopping online even better, empowers customers to shop for products from home décor to tote bags and jewelry that all make a tangible social impact. Its goal is simple: "To be the marketplace for beautiful, curated products that give back."

"You can immerse yourself in Given Goods, discover lifestyle brands making a difference, see their products and know exactly what kind of impact your purchases make. It's addicting," says Cameron Houser, Co-Founder & Co-CEO.

Home décor, kitchen essentialsjewelry and scarves, and bags and totes make up the marketplace offering competitive prices of an ever-changing supply of thousands of premium products. Prices range from $20 to $1,000. Categories include: art, decorative accessories, textiles, everyday kitchen items, and personal accessories such as jewelry, scarves, tote bags, clutches and more. New products are being added daily.

"The redesign was inspired by the desire to further involve shoppers in the story of their purchases. We paid close attention to what our customers' were interested in, both in product offering and shopping experience, and we incorporated it into the new marketplace and design. We are excited to provide more detailed stories about the vendors, their products and the impact that Given Goods users create. With the new site, shoppers will become participants in the story of each product. We wanted to create an environment where customers learn about the origins and impact of each product and are able to share it with their friends. Given Goods shoppers are part of a community that is driving change through everyday products, It is a model that benefits all parties involved and that's something we're proud of," adds Houser.

The new site has a personalized Impact Profile where shoppers can see the full story of the impact of each of their purchases over time in a shareable format. In addition to the Impact Profile, there is are community impact maps, which show the real-time impact of purchases being made on the site as well as the overall good created by the Given Goods community to date.

Along with video profiles and the emphasis on real-time impact, the online marketplace offers the following features:
1. Impact popup on listing pages for each product
2. Filter that enables search by cause and impact region
3. Quantified impact in the shopping cart
4. Personalized Impact Profile
5. Real-time community impact purchase map

Given Goods, a Techstars company, is connecting consumers to high-quality products that give back.

About Given Goods:
Given Goods Company is a marketplace that offers consumers a more meaningful way to shop. Highlighting items that are sustainably sourced with a tangible social impact, Given Goods facilitates the discovery of high-quality, stylish products in that give back. Featuring both established brands as well as up-and-coming makers; Given Goods offers beautiful everyday products that tell remarkable stories.

For more information, please visit

About Techstars:
Techstars is the #1 startup accelerator in the world. Although thousands of companies apply each year, Techstars only invests money and time in about ten companies per program location.

For more information, please visit

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