January 03, 2013 09:00 ET

Givex Takes Gift and Loyalty Solutions Social With Wrapp

Friend-to-Friend Marketing Platform Now Available to Givex Network of National and Multinational Retailers for Customer Acquisition and Retention Campaigns

SAN FRANCISCO, CA--(Marketwire - Jan 3, 2013) - Givex, the Toronto-based global technology company powering next generation gift and loyalty programs for businesses around the world, has integrated with Wrapp to make the mobile gifting company's friend-to-friend marketing platform available to the Givex network of retail customers, and allow users of Wrapp's mobile app to buy and give people in their social graph digital gift cards from popular Givex brands.

"Wrapp has figured out how to bring together some of the most powerful aspects of the mobile and social movements reshaping how people interact today, and at the same time make it incredibly compelling and profitable for big retailers in a very smart and elegant fashion," said Amanda French, Givex Vice President of Partner and Client Development. "One of the most important benefits of the integration with Wrapp is our retailers can now use the Givex integration they have in place to drive friend-to-friend store traffic -- and not just for gift card sales."

Givex provides a broad range of solutions for businesses to manage every stage of the customer journey. From acquiring new customers, to learning about customers by building a customer database, or communicating with customers and rewarding loyal customers, Givex innovations now power over 150,000 installations worldwide.

Said Wrapp CEO and Co-founder Hjalmar Winbladh: "Givex is one of the market leaders when it comes to gift card and loyalty program innovation. Partnering with Givex instantly gives us access to tools for fast-tracking some of the biggest and best retail brands in the world, and allows Wrapp users to carry a balance if they don't use all of the funds on their digital card in one purchase."

For consumers, Wrapp is the fun and easy way to give, receive and redeem sponsored and paid gift cards using mobile devices or the Web, and makes group gifting a snap.

For retailers, Wrapp is a discount-free, friend-to-friend marketing platform for conducting performance-based customer acquisition and retention campaigns. With Wrapp, retailers can drive highly targeted in-store and on-line sales, and receive real-time access to aggregated campaign and customer demographic data.

Wrapp began its social gifting service in Sweden in late 2011 and now also operates in the U.S., U.K., Germany, Netherlands, Finland, Norway and Australia. During the last 12 months consumers have used Wrapp to give their friends and family over 7 million digital gift cards that are stored in the recipient's phone so their always in their pocket when they want to buy something they really want.

To start sending sponsored and paid gift cards to friends and family, download the Wrapp mobile app from Apple's App Store or Google Play, or use Wrapp's web app at

About Givex
Givex's technology has now significantly evolved from the first gift card and loyalty programs that began in 1999. We now provide customizable tools that empower businesses of all kinds to acquire new customers, build, maintain and expand their customer database, effectively communicate with customers, and finally understand and reward their most loyal customers. Find out more at

About Wrapp
Wrapp is the social gifting service for celebrating friends with sponsored and paid gift cards from top brands. Wrapp allows friends to contribute to the gift cards for group gifting, and makes them fun and easy to give, receive and redeem using mobile devices and the web. Founded in 2011, Wrapp is based in Stockholm and San Francisco. Celebrate friends every day at

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