SOURCE: Worthy Fashion

November 18, 2008 09:30 ET

Giving Made Easy! Online Retailer Worthy Fashion Offers Unprecedented Way to Give to Your Favorite Charity

BRYN MAWR, PA--(Marketwire - November 18, 2008) - Just in time for the season of giving, accessories e-tailer, Worthyfashion.com, is living up to its name by creating a morally gratifying online shopping experience. The site is offering its customers an innovative way to shop by donating 5-10% of the company's profits on each purchase to a charity of his or her choice.

Using a new drop-down menu that appears upon checkout, customers can select from a list of organizations such as Teach for America, MADD, the Juvenile Diabetes Research Foundation, Oxfam, Doctors Without Borders and Conservation International. The selection of charities covers a wide spectrum of pressing social issues. Worthy Fashion has done its due diligence by investigating each non-profit organization's fundraising and administrative costs so customers can rest assured that as much of their donation as possible goes to the cause that they care about.

"Consumers are increasingly demanding that business be a vehicle for social change. We think they're right, and the businesses that succeed in this new paradigm will be those who don't merely give lip service to doing good, but make it a central pillar of their culture and philosophy," says President, Sean McCloskey. "By enabling our customers to have a voice in how we invest our profits, we are extending them an opportunity to be actively involved in the process. It is important that our customers have a connection to a cause close to their hearts so they can purchase with pride and foster new opportunities."

For more information and for a complete list of charities, log onto www.worthyfashion.com.

Worthy Fashion is an online designer sunglasses and accessories retailer based outside of Philadelphia that carries internationally recognized designer labels. Their product line includes sunglasses, cufflinks, watches, ties and scarves. All products are significantly discounted and shipping is free on every purchase. For more information about this company, visit their website at www.worthyfashion.com.

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