SOURCE: Mocean Mobile

Mocean Mobile

February 14, 2011 01:00 ET

G+J Electronic Media Sales Selects Mocean Mobile to Power Their New Mobile Ad Network optimobile -- the Mobile Performance Network

Mocean Mobile's Performance Optimization Software Will Enable an Intelligent Placement of Performance Marketing Campaigns on Germany's Largest Mobile Ad Network

NEW YORK, NY and HAMBURG, GERMANY--(Marketwire - February 14, 2011) - G+J Electronic Media Sales ( today announced that Mocean Mobile (, the standard in mobile ad serving, will be powering optimobile (, the new G+J EMS mobile performance advertising network. Mocean Mobile provides G+J EMS with a high-class advertising software solution for their mobile performance inventory which represents nearly two thirds of the overall mobile reach in Germany according to AGOF mobile facts 2010.

Within optimobile, direct marketers can place their sale-oriented performance marketing campaigns and the Mocean Mobile technology ensures their intelligent placements by serving them to the most interested users with the highest conversion potential. optimobile consists of the high-class mobile sites and apps being marketed by G+J EMS Mobile, as well as other mobile partner sites.

G+J EMS is the digital media marketing organization for Gruner + Jahr, Europe's leading magazine publisher. It offers clients the highest quality publisher, brand and sales portfolios for Web and mobile advertising in Germany, with a focus on monetizing premium inventory.

The deployment of Mocean Mobile, built from the ground up for serving display ads to all mobile devices including smart phones, tablets and netbooks, allows the mobile unit of G+J EMS to provide a new channel for direct marketers and manage the complexities of a performance-based mobile advertising network, while also protecting its publishers' premium inventory.

"We understand that mobile is increasingly making the world a smaller place, making it imperative that technology companies, especially within the mobile segment, think on the global scale," said Dave Gwozdz, CEO of Mocean Mobile. "Our mobile performance optimization software will give G+J EMS Mobile the unlimited freedom and flexibility to effectively monetize their new mobile performance network and further establishes Mocean Mobile as the de facto ad serving platform and performance optimization software in the worldwide market."

"With the exploding growth of mobile ad inventory, our new performance network optimobile is well-positioned to lead Germany's mobile advertising market by providing an all-inclusive performance marketing solution for direct marketers," said Oliver von Wersch, Director of G+J EMS Mobile. "Mocean Mobile will be an invaluable partner for us as we help advertisers engage with the nearly 10 million smart phones users in Germany and the increasing amount of consumers adopting other mobile devices such as netbooks and tablets."

G+J EMS Mobile is one of the pioneers in mobile advertising and the unchallenged reach market leader in the mobile segment in Germany. With its recently built mobile performance marketing network optimobile, G+J EMS Mobile enters a fast growing market segment by now offering a strong premium platform for performance campaigns. At the same time, G+J EMS Mobile diversifies its mobile competences by offering mobile performance marketing in addition to handling image campaigns.

About Mocean Mobile
Mocean Mobile created the first technology platform that streamlines publishers', developers' and app stores' mobile revenue opportunities by giving them the ability to serve display ads to all mobile devices including smart phones, tablets and netbooks. Mocean Mobile integrates with the top rich media technology platforms to ensure that publishers have capabilities to run the most engaging and comprehensive creative ad units on their mobile sites. By integrating with the majority of 3rd party networks and agency side ad servers like DART and Atlas, Mocean Mobile combines state of the art direct sales campaign management with ad network mediation for the mobile world. Created in 2009, Mocean Mobile is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo, Nokia and AdMob, with more than 100 years of collective experience in mobile marketing and technology. It operates under parent company Mojiva Inc., which has a total of $10 million venture funding from Pelion VP and Bertelsmann Digital Media Investments.

About G+J Electronic Media Sales
The G + J EMS portfolio includes more than 30 online services -- including online offshoots of G + J brands such as,,, but also external partners Web sites like, or This allows G + J EMS one of the highest quality media portfolios in Germany and gives advertisers high-coverage premium environments with highly relevant content through various significant audience segments. With its mobile unit, G + J EMS has established itself as a premium full-service partner and technology expert for marketers. The G + J EMS Mobile's portfolio includes about three dozen mobile brands including mobil, FTD Mobil, Mobil and client sites such as Vodafone live!, O2 Active and SPIEGEL MOBIL.