Glasses Direct

July 26, 2012 03:00 ET

Glasses Direct Launch Scout Eyewear

LONDON, UNITED KINGDOM--(Marketwire - July 26, 2012) - Leading online glasses retailer Glasses Direct announces the launch of their new eyewear range Scout. A unisex brand boasting an eclectic mix of bold frames, Scout eyewear blends current trends with unique detailing.

To celebrate the individuality of their new collection, Glasses Direct launched Faces of Scout to search for a group of individuals that embodied what Scout has grown from; the need for something a little bit different within the current eyewear industry. The winners of Faces of Scout were announced on 9th June, and Sara Darling was invited to style them for the ad campaign that accompanied the launch.

With clients such as The Arctic Monkeys, This Is England's Vicky McClure, Ellie Golding and Eliza Doolittle, Sara Darling's CV reads like a dream dinner party guest list. Working with some of the most eclectic and creative set of individuals that British talent has to offer, Darling was an obvious choice for the Faces Of Scout ad campaign.

Darling gives her view on things post shoot with a recap on the optic industry's exciting new eye candy; set to make things that little bit sweeter.

"When I heard new eyewear brand Scout were launching in the UK, and were looking for a stylist for their campaign, I began to get excited!

Having worked on shoots on the brand's creators at Glasses Direct before, I knew that they would have come up with something special, resulting in a top selection of frames, along with some sassy models to compliment them. However, this shoot contained the sassiest yet!"

Watch our vid to see what the Faces of Scout themselves have to say here:

Get 2 for 1 on ALL Scout frames on the Glasses Direct website now. Prices start at £75, and frames are available with prescription and/or sun lenses. is the world's largest online prescription eyewear store. With a wide selection of glasses including designer glasses, and retro glasses, we offer the same high quality eyewear you'll find on the high street at much more affordable prices online.

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