September 16, 2010 09:53 ET

Glaswegians Aren't Cheap Dates: LivingSocial Poll Reveals Dating Is the Last Social Activity Brits Will Cut Back On

GLASGOW, UNITED KINGDOM--(Marketwire - Sept. 16, 2010) -

Editor's Note: There is a photo associated with this press release.

As a nation we have become more cost conscious than ever, especially when it comes to how we choose to socialise; a new poll(1) has revealed that 70.9% of Glaswegians are planning to cut back the amount they spend on socialising. However, when it comes to dating more than half of Glaswegians claimed they would not be cutting back on the cost of a romantic night out.

The poll by social commerce leader, LivingSocial has found that dating is the social activity people in Glasgow are least likely to cut back on with (51.5%) of respondents saying they would not be cutting back on love. Glaswegians are most likely to reduce the amount of money they are spending in pubs and bars with 72.8% of people in Glasgow saying they will be visiting the local less frequently and 70.9% saying they will be spending less dining out in restaurants.

Other activities which Glaswegians don't intend to cut back on include:

  • Going out for drinks with colleagues, almost half (45.6%) will not cut back on drinks after work
  • Over a third of Glaswegians will not be cutting back on cinema trips (37.9%)

Only 66% of Glaswegians cited cost as the most significant factor in deciding what to do and where to go for a night out compared with 68.8% for fellow Scotsmen in Edinburgh and a massive 80% of Belfasters. People from Glasgow also claimed to be busier than those in Edinburgh with 38.8% of Glaswegians citing being too busy as a reason for not socialising compared with only 35.4% of people in Edinburgh. This could explain why half of all people from Glasgow are seeing their friends less, compared with only 37.5% in Edinburgh.

People from Glasgow are the biggest culture vultures with 22% citing museums when asked what they enjoyed most about their city, double the national average.

"LivingSocial offers the chance to try new, exciting activities and venues in the city without breaking the bank. We have specialists on the ground in Glasgow that work very hard with local retailers to find really special deals for our subscribers. Past deals have included 67% off golfing, 50% off a spa break and 60% of a Burlesque dance class." said Peter Briffett, Managing Director, LivingSocial UK.

The poll of 1,867 adults revealed that Brits felt it was important to make the time to socialise. Most people from Norwich (97.3%) felt it was important to make the time to socialise and enjoy themselves; as did more than three out five (77.2%) Mancunians, almost three out of four Geordies (74.5%), Belfasters (74.2%) and people from Leeds (74.3%), whereas more than a third of people from Southampton (39.5%), 38.8 % of Glaswegians, 37.3% of Bristolians and 37.8% of Londoners admitted that they were too busy to socialise at all.

LivingSocial launches in Leeds and Glasgow this week and has already launched in Manchester and London with more cities to follow. Subscribers are offered huge savings of 50-90% off at their favourite restaurants, spas, sporting events, hotels and other local attractions. Once members sign up at they receive one great deal every day. The deal can be bought at the deal price for 24 hours and is redeemable for up to one year. Log on to today to receive your daily deals.

About LivingSocial

LivingSocial is the social commerce leader behind LivingSocial Deals, a group buying program that invites people and their friends to save up to 90 percent each day at their favourite restaurants, spas, sporting events, hotels and other local attractions in major cities. LivingSocial has an extensive user base of more than 85 million, and is headquartered in Washington, D.C. To sign up for Deals in your city, or to find out more information about LivingSocial, visit You can also follow LivingSocial on Twitter at

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(1) 1,867 British adults were surveyed on behalf of LivingSocial by independent research firm Opinion Matters

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