September 07, 2011 12:11 ET

Glee Grabs the Gab but Modern Family Lands the Laughs: NetBase Brand Passion Index Examines Fall TV Premieres

MOUNTAIN VIEW, CA--(Marketwire - Sep 7, 2011) - NetBase, the Social Media Insight & Analysis company, today announced the latest Brand Passion Index, which measured consumer passion for Fall television premieres. As the season's lineup prepares to kick off, the Index used the NetBase Insight Workbench tool to determine which casts rule the remotes of consumers this Fall. Comparing Glee, Gossip Girl, Modern Family, Two and a Half Men and The Office, the Insight Workbench surfaced the passion, opinions and behavior expressed by online consumers across these three key metrics: share of buzz, net sentiment, and passion intensity.

Workbench uncovered that when comparing share of buzz, high-school hit Glee, premiering on September 20th, is at the top of the class. With more than 75% of the overall chatter, FOX's musical sitcom dominated the other four networks. However, when it came to other metrics, Glee took second place with a Passion Intensity score of 76 and fell to the middle of the pack with a Net Sentiment score of 60. Despite having a tiny share of buzz with only 5% of the conversations, ABC's Modern Family, returning to primetime on September 21st, emerged as fall's fan favorite, with high marks across the board, including a Passion Intensity score of 96 and a Net Sentiment score of 87. Heading into its eighth season, NBC's The Office, returning on September 22nd, scraped by with 1% of the overall chatter, a Net Sentiment of 51 and the lowest Passion Intensity score of all five sitcoms, 50.

Verbatim about Glee showed that the teen sitcom, which sings its storylines through popular songs, has polarized online consumers. While some social media users love the music, others complained about how the show has ruined original songs and is overrated.

GLEE Cast's cover is AMAZING!!!

The Glee Christmas Album makes me soooooo happy.

Gahh Glee is so's getting on my nerves!

Glee ruins EVERY song

Meanwhile, online consumers raved about Modern Family's ensemble cast and their impeccable comedic timing.

Loves Modern Family!! Guaranteed to make you laugh...

Modern Family is THE best show on tv

'Modern Family's' outstanding cast continues to impress, and even wobbly episodes reliably supply sharp observations and goofball charm

The ensemble cast of "Modern Family" is so uniformly strong that sometimes you forget how great some of the less flashy performers are

So no matter if I'm having the worst day ever... Modern Family will ALWAYS cheer me up... always!

Verbatim about The Office showed that with the departure of Steve Carrell's character, Michael Scott, online consumers find the show to be in a general state of decline.

Especially "The Office" will face a great challenge next season, when it has to continue without longtime lead Steve Carrell

Now when I watch the office reruns it makes me sad that Michael Scott is no more

Unfortunately, I think "The Office" has really gone downhill

Each month, the Brand Passion Index analyzes consumer passion for brands in various categories and publishes the results on the NetBase blog.

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NetBase Social Media Insight & Analysis helps marketing teams make smarter business decisions faster. We deliver tools and scorecards that give market researchers and brand managers a reliable way to understand online brand equity, analyze and compare consumer passion, and generate deep insights that answer their "why" questions. Serving hundreds of corporate customers, our products were developed in partnership with five of the top 10 CPG companies, including Coca-Cola and Kraft, and are used by five of the top 10 market research firms, including J. D. Power & Associates and GfK. Based in the heart of Silicon Valley, NetBase is a privately held company. For more information, visit:

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