LX Ventures Inc.

LX Ventures Inc.

February 06, 2014 08:00 ET

Glee Star Darren Criss Starts Using Mobio INsider

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Feb. 6, 2014) - LX Ventures Inc. (TSX VENTURE:LXV) ("LXV" or the "Company") and portfolio company Mobio ("Mobio") are pleased to announce that American actor, singer-songwriter, multi-instrumentalist and composer Darren Criss has joined Mobio as a social media influencer. Darren is best known for his portrayal of Blaine Anderson on the Fox's Emmy and Golden Globe Award-winning musical comedy-drama series Glee. His first number, a cover version of "Teenage Dream" debuted at #1 on Billboard for the first time in the show's history and sold over 200,000 tracks in its first week. Darren is quickly becoming one of the most sought after actors and musicians of his generation and has over 1.6 million Twitter followers and 900,000 Facebook Likes.

Darren joins a line of Mobio celebrity influencers who will use the platform to better engage with their fans. Using Mobio INsider, influencers will be able to cut through the clutter and better identify popular requests to respond to. Mobio INsider allows influencers to create more intimate and personal interactions with fans in an efficient and engaging manner.

"I love interacting with all those that have helped me get to where I am, but I gotta admit, I really wish I was as great at social media as a lot of my fans are. Mobio is great for helping me keep up with them so they can put up with me. In the process we can have a little fun, share some photos, answer some questions, and have some laughs… Bring it on!" said Darren.

Mark Binns, CEO of Mobio, said, "Darren has such a strong, dynamic and loyal fan base. We're excited to help him start engaging with them on a whole new level. I think his fans are going to love some of the 1-1 interactions!"

About Mobio

Mobio's flagship product, Mobio INsider, is a free fan directed content platform that rewards fans with exclusive content from the stars they love. Using state-of-the-art proprietary technology, the star responds to fan requests for unique, specific content through a highly engaging social experience, while enhancing the star's social media following and boosting awareness of brand partners. To learn more, please visit www.mobioinsider.com.

About LX Ventures

LX Ventures is a publicly traded technology accelerator that acquires, integrates and accelerates high growth technology companies. We are vertically integrated with internal best-in-class practice area teams in sales, marketing, engineering and finance that are leveraged to turn our portfolio companies into industry leading organizations, one by one. We are in the business of building businesses. For further information about LX Ventures, please visit: www.lxventures.com



Mike Edwards, CEO

CAUTIONARY NOTE: FORWARD-LOOKING STATEMENTS. Other than statements of historical fact, all statements included in this news release, including, without limitation, statements regarding future plans and objectives of LX are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate, and actual results and future events could differ materially from those anticipated in such statements. Factors that could cause actual results to differ materially from those expected by LX are those risks described herein and from time to time, in the filings made by LX with Canadian securities regulators. Those filings can be found on the Internet at: http://www.sedar.com.

Neither the TSX Venture Exchange nor its Regulatory Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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