Glenfiddich

June 04, 2013 08:00 ET

Glenfiddich Announces Pioneering Partnership With Wounded Warriors Canada

$2 from every bottle sold in Canada of Glenfiddich 15 Year Old to benefit Canadian Forces members

TORONTO, ONTARIO--(Marketwired - June 4, 2013) -

Editors Note: There is a photo associated with this release.

Glenfiddich, the world's most awarded single malt Scotch is announcing their continued support for Wounded Warriors Canada by donating two dollars for every bottle of the Glenfiddich 15 Year Old Solera sold across Canada. In honour of the ongoing partnership, Glenfiddich is changing its regular packaging throughout 2013 and beyond in recognition of the donation program to help raise awareness and funds for Wounded Warriors Canada.

This extended partnership is built upon the shared commitment to family and the value of a pioneering spirit. Glenfiddich and Wounded Warriors are both pioneers in their fields. Glenfiddich remains family owned and operated for over 125 years, and pioneered the development of the Single Malt Scotch Whisky business around the world. Wounded Warriors is dedicated to helping Canadian Forces Members and their families in need through their ongoing and ground-breaking support programs.

Founded in 2006, Wounded Warriors Canada is a non-profit organization that helps Canadian Forces members - be they full time or reservists - who have been wounded or injured in their service to Canada.

Glenfiddich's fundraising efforts for Wounded Warriors Canada began in October 2012 with a record-breaking charity auction of an ultra-rare bottle of Glenfiddich 55 Year Old. Continuing with these efforts, as of January 2013, all funds raised by the two dollar bottle donation on every bottle of Glenfiddich 15 year old Solera sold across Canada will be celebrated annually with a donation presented each November.

"Wounded Warriors Canada are true pioneers in providing programs, services and solutions for our returning Canadian Forces members and their families in need," says Beth-Anne Thomas, National Brand Manager, Glenfiddich Single Malt Scotch. "As a family-owned and operated distillery, Glenfiddich is inspired by their ongoing efforts and the pioneering spirit that makes Wounded Warriors a leader in their field."

In September 2012, Glenfiddich donated all proceeds from the auction of the Glenfiddich Janet Sheed Roberts Reserve 55 Year Old to Wounded Warriors Canada. The ultra-rare Glenfiddich Scotch set the record as the most expensive bottle of whisky sold at auction in Canada, selling for a record-breaking $52,000 CAD. The Janet Sheed Roberts Reserve 55 Year Old has since earned international acclaim as one of the rarest and most expensive single malt Scotches in the world.

Captain Wayne Johnston, Founder of Wounded Warriors Canada commented, "We are honoured to further our partnership with Glenfiddich - a relationship built on the ethos of families helping families. The donation from the sale of each bottle of Glenfiddich 15 Year Old will allow us to continue to fund our innovative projects and programs that serve our Canadian Forces members in need."

William Grant & Sons Ltd

William Grant & Sons is an independent family-owned distiller founded by William Grant in 1887 and today still controlled by the fifth generation of his family. Named 'IWSC Distiller of the Year' in 2012 for the fifth consecutive year, William Grant & Sons distils some of the world's leading brands of Scotch whisky, including the world's favourite single malt Glenfiddich®, the handcrafted range of The Balvenie® single malts and one of the world's best loved blended Scotches, Grant's®, as well as selected other spirits, including Hendrick's® Gin, and Sailor Jerry® Spiced Rum and Tullamore Dew®.

PMA Canada

William Grant & Sons is represented in Canada by PMA Canada, Canada's largest importer of premium wines and spirits since 1979.

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