SOURCE: Clear Ventures

July 14, 2016 10:00 ET

Glenn Gow Joins Clear Ventures as Marketing Partner

Portfolio companies to benefit from deep marketing expertise

PALO ALTO, CA --(Marketwired - July 14, 2016) - Clear Ventures, a Silicon Valley technology venture capital firm, today announced the appointment of Glenn Gow as Marketing Partner. Glenn joins Clear from Crimson Marketing, which he ran as founder and CEO for 25 years. His entire career has been focused on helping software companies increase revenue by marketing to the IT decision-maker and the business decision-makers that surround them. This is an important step forward for Clear's commitment to helping startup teams win as a high value-added partner.

At Crimson Marketing Glenn built a marquee client base that includes Apple, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, Oracle, SAP, VMWare and many emerging technology companies. Glenn began his career at Oracle, where he was hired by Tom Siebel (founder of Siebel Systems) to be the first marketing person in the sales organization. The many start-ups and technology leaders he has worked with have focused on areas that are relevant to Clear such as business technology and services, cloud, mobile, data, and the internet of everything.

Glenn is a renown speaker, author and thought leader on the marketing of technology. He has spoken at The Northern California Venture Capital Association, Harvard Business School's New Venture Match, Silicon Valley Association for Software Entrepreneurs, MIT/Stanford Venture Lab, The Software Development Forum, and many others. At Crimson Marketing, Glenn interviewed more than 300 CMOs, and published over 100 of these conversations on his popular podcast Moneyball for Marketing. This research has enabled Glenn to deeply understand the cutting edge of marketing best practices, especially for emerging companies.

Glenn joins Clear General Partners Rajeev Madhavan and Chris Rust. Both Rajeev and Chris bring deep operational, technology and product expertise to the portfolio companies. Glenn adds expertise in an area that is often critical to startup success - marketing. Crimson Marketing is the 5th company founded by the Clear team, further deepening the firm's in-house company building acumen. Glenn's expertise will be applied to helping the Clear portfolio companies accelerate their growth. This will include go-to-market strategy, digital marketing, demand generation, marketing technology, sales playbook development, market segmentation, venture fundraising, and much more.

"Glenn has been a close friend and valued colleague for many years. He has a hard-earned talent for helping companies effectively tell their story in a concise and commercially successful manner -- something that does not always come naturally to the gifted product people and first time founders that we so frequently collaborate with," Chris Rust said. "Glenn brings an important understanding of how technology buying decisions are made and a golden rolodex of industrial contacts. In addition, he brings deep knowledge of digital marketing, demand generation and marketing technology. We are delighted that he has chosen to join our team."

"Glenn is particularly adept at understanding what an early stage technology company needs to succeed in marketing. His decades of company building experience is already providing valuable strategic counsel to our portfolio companies," said Rajeev Madhavan. "We look forward to having our portfolio companies leverage his deep knowledge and experience to reach their growth objectives."

About Clear

With $120 million of capital from a world-class investor base, Clear is a Silicon Valley venture capital firm that is purpose-built to help startup teams win in business technology and services. Founded by veteran company builders and venture investors Chris Rust and Rajeev Madhavan, formerly of Sequoia Capital and USVP and founders of four successful companies, Clear provides early capital, connections, and company-building insights to bold startup teams so their ideas can grow into market-leading companies. Visit Clear online at www.clear.ventures.

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