SOURCE: GlimpzIt

July 21, 2015 12:00 ET

Glimpzit Launches Self-Service Mobile Marketing and Survey Platform, Freemium Pricing

SAN FRANCISCO, CA--(Marketwired - Jul 21, 2015) -  GlimpzIt, a visual dialogue platform, today announced the launch of its new, self-service, freemium platform. GlimpzIt is the first and only marketing and insights platform developed specifically to reach consumers via mobile and images. Now anyone can use the GlimpzIt platform to start a conversation and receive responses in the form of words, images and videos. The announcement comes on the heels of the recent launch of the company's enterprise product.

"As more and more consumers turn to mobile phones and visuals as their preferred method of communication, companies are struggling to solicit, analyze and manage this data," said Parry Bedi, co-founder of GlimpzIt. "With this launch, we are opening up the platform so that anyone -- consumers, small business and enterprises -- can harness the power of mobile and visual data and use that data to shape their decisions and to engage with their community."

The enterprise version of the GlimpzIt platform is currently being used by a number of customers including entertainment companies, research firms, advertising agencies and brands including ResearchNow, NBC Universal, Tahzoo, Li & Fung, and Glover Park Group.

Use cases for the GlimpzIt platform include:

  • A school that wants to ask/poll students on where they go and what they do after school
  • A local government who wants to solicit resident feedback on storm damage
  • A consumer packaged good (CPG) brand who wants to understand how their product is merchandised in store
  • An adverting or branding agency who wants to test the effectiveness of their new campaign pre launch
  • A media brand that wants to run contests and sweepstakes to boost audience engagement
  • An online retailer looking to gather user generated visuals for their social media postings

The GlimpzIt platform is now available with two different pricing structures:

  • Basic -- Free: Anyone can start a conversation or create a campaign and send to their contacts and receive analysis via tagging and email support.
  • Enterprise -- Anyone can start a conversation or create a campaign and send to their contacts or "GlimpzIt Crowd" -- GlimpzIt's curated audience -- and receive analysis through tagging, content categorization, crowd resonance and advanced stat tracking. Enterprise users also receive advanced integration, private sharing and priority support.

In addition to its free and enterprise offerings, GlimpzIt will launch two new pricing models, Standard and Pro, in the coming weeks.

"By opening up our platform, we're taking a giant step towards our vision of being the engine that drives the world's visual conversations. Anyone anywhere in the world can start a one-on-one, visual conversation with someone else in real time regardless of language, culture or geographical barriers. Have a burning question? Go ahead 'GlimpzIt,'" added Bedi.

About GlimpzIt
Founded in 2014 and based in San Francisco, CA, GlimpzIt is an award winning platform for conducting visual dialogues with consumers: to gather insights, solicit content, run interactive campaigns, and much more. The company's technology is used by major brands including CPG, marketing and market research agencies and entertainment companies. GlimpzIt is backed by renowned investors including Founders Co-op, David Humphrey and Seattle Angel Conference. For more information, go to www.glimpzit.com or follow up on Twitter @glimpzit.

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