SOURCE: GlimpzIt

March 11, 2015 14:42 ET

GlimpzIt Raises $1.1 Million in Seed Funding for Visual Dialogue Platform

Platform for Marketers to Engage With New Breed of Consumers Who Increasingly Communicate Using Photos Taken Mainly on Smartphones

SAN FRANCISCO, CA--(Marketwired - Mar 11, 2015) - GlimpzIt today announced that it has raised $1.1 million in seed funding from Founders Co-op, David Humphrey and Seattle Angel Conference for its visual dialogue platform. 

The GlimpzIt platform enables marketers to spark up "in-the-moment," private conversations with consumers for purposes of gathering consumer insights, scaling branded content creation, and running interactive mobile campaigns. It enables marketers to engage with a new generation of consumers who increasingly communicate using photos that are taken predominantly on smart phones.

"Images are not only the way people communicate now but are also a virtual treasure trove of insightful data for companies looking to better understand and connect with their consumers," said Parry Bedi, co-founder of GlimpzIt. "At GlimpzIt, we believe that marketers should look to reach and engage with consumers on their terms, and more and more this means on mobile and through images."

Parry Bedi and Sami Kaipa cofounded GlimpzIt after feeling the pain first hand of gathering and analyzing visual content as part of their grad school coursework.

Prior to GlimpzIt, Bedi and Kaipa both held software development positions within the enterprise software space.

"GlimpzIt is a team of incredibly bright computer scientists who have been able to rapidly demonstrate traction and interest from some of the largest brands in the country," said Josh Maher, president, Seattle Angel. "There's a huge opportunity in their ability to automate and understand brand conversations, on any street corner and in any home."

"We are becoming an image-based society. There's powerful insight that comes from visual imagery that words will never capture," said David Humphrey.

The GlimpzIt platform is currently in private beta, with customers such as NBC Entertainment, Research Now, and Tahzoo actively using it.

For more information about GlimpzIt, go to www.glimpzit.com.

About GlimpzIt
Founded in 2014 and based in San Francisco, CA, GlimpzIt is an award winning platform for conducting visual dialogues with consumers: to gather insights, solicit content, run interactive campaigns, and much more. The company's technology is used by major brands including CPG, marketing and market research agencies and entertainment companies. GlimpzIt is backed by renowned investors including Founders Co-op, David Humphrey and Seattle Angel Conference. For more information, go to www.glimpzit.com or follow up on Twitter @glimpzit.

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