SOURCE: Kirusa

Kirusa

March 03, 2015 04:00 ET

Glo, Kirusa Launch InstaVoice Services in Ghana

BARCELONA, SPAIN and NEW PROVIDENCE, NJ and ACCRA, GHANA--(Marketwired - Mar 3, 2015) - Mobile World Congress - Mobile telecommunications operator, Glo Mobile, and Kirusa, a leader in voice messaging and social media mobile apps in emerging markets, today announced the launch of InstaVoice Messaging, InstaVoice Celeb and InstaVoice Sports, on the Glo Mobile network in Ghana.

InstaVoice Celeb service allows subscribers to directly engage their favorite celebrities, share in their emotions, plans and activities on a daily basis. It enables them to follow the routine of the stars they adore. It provides a seamless flow of messages.

Using the unique voice micro blogging feature of InstaVoice Celeb, celebrities voice their emotions and share their joyous and challenging moments, allowing their fans to hear them, a better option than the fans just reading their text messages on a blog or media outlet. These messages are delivered instantly to subscribing fans, creating a 'Voice Twitter' like experience. Participating stars include some of the A-list Ghanaian superstars like Yvonne Nelson, John Dumelo, Chris Attoh, Yvonne Okoro, Eazzy, Mzbel, Deborah Vanessa, and many more.

InstaVoice Sports, on the other hand, lets subscribers connect with and get updates about their favorite soccer clubs and teams. These services are available to all Glo Ghana subscribers.

InstaVoice Sports also enable Glo subscribers to receive daily soccer updates such as team news, pre and post-match analysis and quotes of team managers as well as players. The InstaVoice Sports service, offered in partnership with goal.com, includes frequent updates about various European clubs such as Barcelona, Manchester United, and Chelsea.

InstaVoice caters to both smartphone and feature phone users, allowing all Glo subscribers to communicate with anyone across the globe, promoting universal reach. Users can send an InstaVoice message to a friend by simply dialling star (*) followed by the recipient's number to record and send a message. They can also record and send a message if a call goes unanswered or cannot be completed. Similarly, smartphones users can use the InstaVoice app to send messages to any friend, including those who don't use the app. To send a voice message using the InstaVoice app, users can press and hold the record button to record a message.

Voice SMS, missed call alerts, and text messages are delivered over the data channel to smartphone users who have the InstaVoice app, so they can view the messages as part of their chat history with their friends. Recipients who do not have the app will get the InstaVoice messages as an SMS with an embedded number. Recipients only have to click this number to listen to the message, and to reply to the message.

Speaking on the occasion of the launch, Glo Mobile Ghana Head of Business, Mr. Akeem Kazeem, said, "Ghana raises celebrities in movies and music. It also breathes sports, especially football and we are happy to work with Kirusa to provide a very relevant and opportune platform for the people to connect with their stars and passions regularly."

"These services have the power to transform the traditional equation and usher in a more powerful emotional connection, which will bring subscribers closer to their cherished celebrities and sports stars," he added.

Barinderpal Mumick, Vice President, Operations, Kirusa, added, "We are delighted to bring the services to Glo subscribers in Ghana. InstaVoice meets the needs of people to communicate in any way they want, by combining the power of telecom messaging with OTT messaging in a seamless manner. We are delighted to partner with Glo Mobile and bring their subscribers the joy of voice, messaging, and staying in touch with their favourite stars and football clubs. These services combine the power of entertainment and utility, which will definitely enthral Glo subscribers."

Delighted with the launch, music sensation, Efya, added that, "This platform has opened up another opportunity to communicate with my fans and also allow them to be part of my life and career. I've been enjoying interacting with my fans through InstaVoice."

About Glo Mobile

Glo Mobile Ghana is a leading telecom operator in Ghana and aspires to build Africa's biggest and best telecommunications network. Glo also made history as the first single company in Africa to build an $800 million high-capacity fiber-optic cable, Glo-1. It is the first successful submarine cable from the United Kingdom to Nigeria with service spurs along West African countries. Glo 1 has provided excess bandwidth to all the countries connected to the cable. This historical initiative has improved teleconferencing, distance learning, disaster recovery and telemedicine among several other benefits. For More information, visit: www.gloworld.com/ghana

About Kirusa
Kirusa is the leader in voice messaging and social media mobile apps that enable mobile subscribers to "Have a Voice!" and share their stories with their family and friends across the globe. Kirusa's solutions include InstaVoice®, InstaVoice Celeb™ and InstaVoice Sports™, which are offered in partnership with more than thirty-five mobile carriers in Africa, India, LatAm, and Middle East, as well as via the app stores, and are used monthly by over 80 million mobile users in four continents. Kirusa solutions are built on its patented technology, and its highly reliable and scalable multimodal and cloud platforms, which process over one billion events a month. Kirusa has been recognized as one of top 20 most promising technology companies by Silicon India, and one of top 25 emerging technology companies by Smart Techie magazine. The InstaVoice app won first prize at NJTC Mobile Apps Forum, and Informa selected InstaVoice as finalist for the Best App in Africa. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has offices in four continents. InstaVoice is a US registered trademark of Kirusa, Inc.

For more information, visit: www.kirusa.com