SOURCE: Global Animal Management

Global Animal Management

October 19, 2009 08:00 ET

Global Animal Management (GAM) Launches Newly Designed Web Site

GAM's Web Site Serves as Educational Component and Portal to Products and Services

ROSELAND, NJ--(Marketwire - October 19, 2009) - Global Animal Management, Inc, (GAM), a wholly-owned subsidiary of Intervet/Schering-Plough Animal Health, announces the launch of its newly renovated web site, www.mygamonline.com, designed to educate consumers on the importance of animal identification and to serve as a portal to GAM's products and services.

"GAM offers a variety of products and services that touch all segments of the cattle and livestock industry," said Jim Heinle, president of Global Animal Management. "Our new web site is particularly designed to communicate the value of animal identification and verification services, making it easy for the consumer to understand."

Educational videos provide insight into the importance of animal identification, age, source and health protocols, and regulatory requirements, including the National Animal Identification System (NAIS) and Country of Origin Labeling (COOL) laws. The videos further detail many of GAM's products and services, including Tri-Merit®, Auction Check™, GAM TAGs™, and CattlePost™, and how these products and services seamlessly work together to provide value-added solutions to animal identification. The web site will soon feature information on GAM's additional products and service solutions, including Eye-D™, Animal Tracker (GMVS)™, GAM Premises Management System (GPMS) and Customized Data and Delivery/Reporting.

Consumer and media downloadable literature on animal identification and tracking is available on the web site under "Tools and Resources," as well as industry links, providing direct sources to the animal food and health industry.

"GAM's product portfolio is the only complete solution offered to the cattle industry that effectively integrates radio frequency identification into value added services such as age and source and process verification, diagnostics and genomic," added Heinle. "Many of GAM's products offer the producer an opportunity to qualify for market premiums otherwise not available through traditional marketing channels. We offer these services in a simple, convenient and cost effective solution to the producer."

In addition to the many educational enhancements on www.mygamonline.com, the web site serves as a portal to GAM's products and services, providing a one-stop shop to GAM's complete animal identification solutions. The web site also makes it convenient to find a local sales representative and to sign up for product updates and new product information.

GAM offers products and services for individual or group animal identification, storage, processing, analysis and reporting. GAM was the first company to have USDA interim-approved identification database with electronic ear tags approved by the NAIS. For more information on GAM's animal identification and verification solutions, log on to www.mygamonline.com.

About Intervet/Schering-Plough Animal Health

Intervet/Schering-Plough Animal Health is a leader in research and dedicated to the development, production and marketing of innovative, high-quality animal-health products for all major farm and companion animal species. For more information about Intervet/Schering-Plough Animal Health visit: www.intervet.com and www.intervetusa.com.

Schering-Plough is an innovation-driven, science-centered global health care company. Through its own biopharmaceutical research and collaborations with partners, Schering-Plough creates therapies that help save and improve lives around the world. The company applies its research-and-development platform to human prescription and consumer products as well as to animal health products. Schering-Plough's vision is to "Earn Trust, Every Day" with the doctors, patients, customers and other stakeholders served by its colleagues around the world. The company is based in Kenilworth, New Jersey, USA, and its website is www.schering-plough.com."

SCHERING-PLOUGH DISCLOSURE NOTICE: The information in this press release includes certain "forward-looking statements" within the meaning of the private Securities Litigation Reform Act of 1995, including statements related to expectations or forecasts of future events. Schering-Plough does not assume the obligation to update any forward-looking statement. Many factors could cause actual results to differ materially from Schering-Plough's forward-looking statements, including market forces, economic factors, product availability, patent and other intellectual property protection, current and future branded, generic or over-the-counter competition, the regulatory process, and any developments following regulatory approval, among other uncertainties. For further details about these and other factors that may impact the forward-looking statements, see Schering-Plough's Securities and Exchange Commission filings, including Part II, Item 1A "Risk Factors" in the Company's second Quarter 2009 10-Q, filed July 24, 2009.

Tri-Merit, Auction Check, GAM TAGs, and Cattle Post are property of Intervet International B.V. or affiliated companies or licensors and is protected by copyrights, trademark and other intellectual property laws. Copyright © 2009 Intervet International B.V. All rights reserved.

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