Global Bend

Global Bend

August 29, 2012 14:31 ET

Global Bend Enters the Vancouver Marketing Scene

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Aug. 29, 2012) - Toronto-based web entrepreneur, Derek Denholm, has moved to the sea and sky city to commence his newest venture, Global Bend. After selling his first company for nearly a million dollars at age 19, Derek has his sights set on a localized approach to internet marketing here in Vancouver.

The team at Global Bend is young, ambitious and already working with international celebrity DJ, Donald Glaude. Currently, their clients are concentrated in the music and tech industries, but the team has big plans for expansion. The Director of Business Development, Ashleigh Vogstad, has spent the past 12 years working in the restaurant industry and would love to develop their services for the growing hospitality market. Though their dreams are large and their aspirations global, the firm is currently focussed on the success of the niche Vancouver market.

Extreme localization has been a buzz term in the online marketing world since the tremendous success of location-based apps like Google Maps, Foursquare and Yelp. Trends in social networking and the mobility market are particularly compatible with a focus on locality. This triage of Social, Mobile and Local has been coined with the saccharine, but unavoidably addictive acronym, SoLoMo.

At Global Bend, they're betting on the Social-Local-Mobile approach. The so-called "customerization of tech" has enabled users to tailor their online experience to suit their individual needs. And these needs are largely social, mobile and local as witnessed in the explosive eruption of the app market. When we want relevance, whether that's in content generation or acquisition, we are often most interested in what's happening in our own backyards viewed on our own personalized mobile devices.

Global Bend seeks to capitalize on the SoLoMo movement by offering high quality content delivered across social sites like Facebook and Twitter, that is not only geographically relevant, but also engaging and revenue generating.

This strategy coupled with the hiring of smart, outgoing individuals active in the Vancouver lifestyle scene, allows Global Bend to build lasting relationships with their clients that return results. As their tagline proclaims, at Global Bend, "it's all about the experience".

About Global Bend

Based in beautiful Vancouver, BC, Global Bend provides digital marketing solutions for small and medium sized enterprises looking to grow their online presence. They drive quality traffic to their clients through media giants like Google, Facebook, MSN and Twitter while maintaining a strong focus on long-term strategies that actually build business.

Proudly Canadian owned and operated, Global Bend leads through innovation while being true to its geographical roots. Committed to delivering a unique digital experience to their customers, Global Bend focuses on real-time customer interaction with top-quality topical content. For more information visit our website Global Bend.

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