SOURCE: IMG

IMG

August 03, 2009 14:22 ET

Global Brand Licensing Leader IMG Licensing Signs Agreement With Chevron

LOS ANGELES, CA--(Marketwire - August 3, 2009) - IMG Licensing, a division of IMG Worldwide, today announced it has signed an agreement with Chevron Products Company to expand its brand licensing program. IMG is building licensing opportunities in the U.S. and globally for the Chevron, Texaco and Caltex brands, promoting the brands' rich heritage, and their focus on quality and values as trusted fuel brands through historic brands and logos.

"We are proud to represent Chevron and its three iconic brands -- Chevron, Texaco, and Caltex," said IMG Executive Vice President and Co-Managing Director, Worldwide Licensing, Tim Rothwell. "We are confident that IMG's knowledge, experience and extensive partner network will complement Chevron's three world-class brands," he added.

"As today's challenging economic conditions continue, Chevron's brands symbolize longevity and stability, commitment to quality products, innovation and continuous improvement," said Glenn Weckerlin, Chevron's Global Director, Brand & Product Line Management. "We're confident that IMG's expertise will increase brand impressions and visibility with consumers. Introducing consumers to our brands in new ways and through new channels enables us to reach consumers on a very personal level."

"When we opened the world's first automotive service station in 1907 we signaled our commitment to innovation and exploration," explained Weckerlin. "Today our brands still consistently represent those values. We're proud that our name is synonymous with quality and we are eager to work alongside IMG to create new customer experiences."

About IMG Sports & Entertainment

Operating in 30 countries, IMG Sports & Entertainment's diverse businesses include: product and brand licensing; consulting services; event ownership and management; collegiate marketing, media and licensing; fashion events and models representation; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports. IMG Academies are the world's largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year. More information is available at www.imgworld.com.

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