Global Currents

Global Currents

June 14, 2012 13:00 ET

Global Currents Revolutionizes Mobile Fundraising

New Txt 2 Give Platform Provides Unparalleled Ease for Canadian Smart Phone Donors and Important New Features for Donor Organizations

VANCOUVER, BRITISH COLUMBIA--(Marketwire - June 14, 2012) - Global Currents is thrilled to announce the launch of Txt 2 Give, a revolutionary new way to donate by phone. Txt 2 Give harnesses the power of text messaging and smart phones allowing donors to give on the go without the cost, set up time and contracts of other SMS donation services.

"Txt 2 Give is unlike any mobile fundraising or text giving platform out there," says Beverley Pomeroy, Global Current's founder. "We've raised the bar by developing an easy, affordable, secure, customizable and powerful way for our clients to engage their donors via text message donations."

Key differences between Txt 2 Give and other mobile giving platforms:

  • Txt 2 Give allows a charity or non-profit organization to conduct multiple campaigns
  • Organizations retain valuable donor data from participants
  • Donation levels can be customized
  • There are no long-term contracts
  • Organizations have flexibility over the 'short codes'

The Txt 2 Give platform can be further customized to offer options such as variable responses (i.e. based on location) and the creation of specific pages based on specific keywords. "The sky is the limit to what can be customized," says Ms. Pomeroy.

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