SOURCE: The Trade Desk

The Trade Desk

June 03, 2015 09:40 ET

Global Demand-Side Platform The Trade Desk, Inc. Cited for Highest Score in Strategy Category in 2015 Industry DSP Report

Independent Research Firm Recognizes The Trade Desk as a Leader Among Nine Platforms Evaluated

LOS ANGELES, CA--(Marketwired - Jun 3, 2015) - The Trade Desk, Inc., a leading demand-side platform in advertising technology's $20 billion programmatic industry, today announced that it has been recognized as a Leader in Forrester Research, Inc.'s independent research report, "The Forrester Wave™: Demand-Side Platforms Q2 2015." The report, subtitled, "The Nine Providers That Matter Most and How They Stack Up," assessed top platforms, stating that The Trade Desk, Inc. had "set the bar for capabilities scores by clients" (10), and that the company's "service strategy and client feedback make it a better option for buyers" (7).

"I believe that Forrester's independent research and analysis confirmed that the commitment we've made to powering expert buyers worldwide is the right one. As a Leader in the field, we're proud to showcase our cutting-edge technology and our vision for the industry: those who succeed will be digital-focused, global, and omnichannel," said Jeff Green, CEO and founder of The Trade Desk.

"Even more so, we're grateful for what we see as a vote of confidence from our clients," said Brian Stempeck, Chief Client Officer. "The DSP Wave has become a go-to resource for business leaders as they evaluate potential relationships and we are thrilled and gratified to have received such recognition in the field."

The report, which cited The Trade Desk with the highest score in the Strategy category among the nine providers evaluated, said that The Trade Desk had "built a highly flexible and customizable platform that allows users to influence every targetable variable directly from the console," calling it "a platform that can be tailored to meet the needs of power users and new comers alike" (10).

Vendors in the report were evaluated based on multiple, deep criteria across three categories: Current Offering (including buying, data, and analytics offerings), Strategy (including management team, partnership strategy, and client satisfaction), and Market Presence (including global presence, customer base, and client distribution).

CITATION: "The Forrester Wave™: Demand-Side Platforms Q2 2015. The Nine Providers That Matter Most and How They Stack Up," Forrester Research, Inc., 2 June 2015.

About The Trade Desk, Inc.
Recently named ninth in Forbes Magazine's Top 100 List of America's Most Promising Companies, The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators and their advertisers best-in-class technology to manage display, social and video advertising campaigns. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.

Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe and Asia.

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