SOURCE: Research Driven Investing

Research Driven Investing

January 17, 2013 08:20 ET

Global Digital Advertising Spending Projected to Increase 15.1% to $118.4 Billion in 2013

Research Driven Investing Provides Stocks Research on Millennial Media and Velti

NEW YORK, NY--(Marketwire - Jan 17, 2013) - The boom in smartphone and tablet demand has shifted the advertising market's focus to digital. Research firm eMarketer recently reported that global digital advertising spending topped the $100 billion mark in 2012. Research Driven Investing examines investing opportunities in the Advertising Industry and provides equity research on Millennial Media, Inc. (NYSE: MM) and Velti Plc (NASDAQ: VELT).

Access to the full company reports can be found at:

eMarketer projects digital ad spending to increase another 15.1 percent in 2013 for a total of $118.4 billion. That number represents a 21.7 percent share of advertising spending across all media in 2013, and by 2016 it is expected to surpass 25 percent. At the end of last year North America accounted for 39 percent of all digital ad spending.

"As consumer behaviour and time spent online rapidly shifts towards mobile, we expect advertising dollars to follow," said JP Morgan analyst Doug Anmuth. Social media is a "key driver of brand advertiser spend due to its large reach and highly targetable user base," added Anmuth.

Research Driven Investing releases regular market updates on the Advertising Industry so investors can stay ahead of the crowd and make the best investment decisions to maximize their returns. Take a few minutes to register with us free at and get exclusive access to our numerous stock reports and industry newsletters.

Millennial Media is the leading independent mobile advertising and data platform. Their technology, tools and services help app developers and mobile website publishers maximize their advertising revenue, acquire users and gain audience insights. The company reported revenues in the third quarter totaled $47.4 million, an 88 percent increase when compared to the third quarter of 2011.

Velti is the leading global marketing platform, connecting brands with consumers around the world. As the largest mobile marketing provider listed on Nasdaq, Velti reported $189.2 million in revenue for fiscal year 2011. Zacks recently upgraded the company's rating from "underperform" to "neutral."

Research Driven Investing has not been compensated by any of the above-mentioned publicly traded companies. Paragon Report is compensated by other third party organizations for advertising services. We act as an independent research portal and are aware that all investment entails inherent risks. Please view the full disclaimer at: