NEW YORK, NY--(Marketwire - Jan 31, 2013) - The boom in smartphone and tablet demand has shifted the advertising market's focus to digital. Research firm eMarketer recently reported that global digital advertising spending topped the $100 billion mark in 2012. Research Driven Investing examines investing opportunities in the Social Media Industry and provides equity research on AOL, Inc. (NYSE: AOL) and Yahoo! Inc. (NASDAQ: YHOO).
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eMarketer projects digital ad spending to increase another 15.1 percent in 2013 for a total of $118.4 billion. That number represents a 21.7 percent share of advertising spending across all media in 2013, and by 2016 it is expected to surpass 25 percent. At the end of last year North America accounted for 39 percent of all digital ad spending.
"As consumer behavior and time spent online rapidly shifts towards mobile, we expect advertising dollars to follow," said JP Morgan analyst Doug Anmuth. Social media is a "key driver of brand advertiser spend due to its large reach and highly targetable user base," added Anmuth.
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AOL's business spans online content, products and services for consumers, publishers and advertisers. The company is one of the largest producers of quality digital content and one of the world's leading sellers of premium display advertising. AOL is scheduled to release its fourth quarter and full year 2012 results on Friday, February 8th.
Yahoo! reported GAAP revenue was $1.35 billion for the fourth quarter of 2012, a 2 percent increase when compared to a year ago. The company recently signed a content and promotional deal with the NBC Sports Group which will allow them to collaborate on premium sports news and events coverage both online and on the air.
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