Global Digitalisation Sets Records: The Sold-Out dmexco 2012 Presents Its Hall Plan

COLOGNE, GERMANY--(Marketwire - Aug 23, 2012) -

• dmexco 2012 sets records in all areas
• New expo record with over 550 exhibitors from home and abroad
• Well over 20,000 trade visitors expected
• Hall plan is online immediately at http://service.dmexco.de/dmexco2012_Hallenplan 
• Official dmexco Party is very popular: Hurry now and order your tickets

The ongoing progression of digitalisation is causing continued strong growth in all markets of the global digital industry. Only the dmexco is growing faster at the moment: With over 550 exhibitors from all over the world the dmexco 2012 is completely sold-out, having registered a 25 percent increase in the number of exhibitors and achieving a new expo record. On a surface area measuring over 50,000 m² in the two dmexco halls, the entire global marketing, media and technology industry is taking this opportunity to showcase their products and innovations to the over 20,000 trade visitors who are expected to attend the dmexco. The share of international exhibitors has increased up to over 20 percent this year. The dmexco hall plan, which is available immediately at http://service.dmexco.de/dmexco2012_Hallenplan, provides a comprehensive overview of the diverse range of exhibitors.

The numerous worlds of experience are a further novelty at the dmexco 2012: In diverse showcases, such as for example an on-site live creative couponing campaign by Gettings, the rapidly advancing digitality of products, brands and environments as well as the resulting intelligent interaction and marketing possibilities will be tangibly presented and integrated into the dmexco.

Furthermore, the live performance of Riot !n Paris, who will be singing a personalised song from the social media profiles of a selected dmexco visitor at one of the dmexco UBERCLOUD sessions and as a special act at the official dmexco Party, is guaranteed to be a real highlight. The official dmexco Party with a live performance by Fred Kellner & Die Famosen Soul Sisters featuring Anke Engelke is extremely popular: So, hurry and order your tickets now before it is too late at http://www.dmexco.de/Party-e.html.

Frank Schneider, Director Marketing, Sales & Operations dmexco: "The rapidly advancing digitalisation is a real growth driver of the entire global digital business. This year's number of exhibitors corresponds to a growth rate of over 1,500 percent in the 10-year history of the leading digital expo! Who would have even dared to dream of that. But it hasn't gone to our heads; we still have our feet firmly on the ground. The dmexco is once again setting a clear signal for real, growth-oriented business and is demonstrating tomorrow's business areas to the international marketing, media and technology industry today already."

Trade visitors can register here free of charge for the dmexco 2012: https://service.dmexco.de/en/1916/~/Registration.html?src=Visitorregistration

About dmexco
dmexco is the international leading expo & conference for the digital industry. Comprising of a unique combination between an exposition and a conference it stands for innovative and future-oriented marketing in the midst of a global growth market. Placing a clear focus on advertising, media and technology the dmexco in Cologne is the global no. 1 industry meeting platform for valuable knowledge transfer and direct business transactions. The dmexco, which is organised by the Koelnmesse, offers trade visitors the broadest range of business trends, growth strategies, product innovations and creative excellence in diverse forms and is furthermore free of charge. As the central hub for all thought leaders and minds from digital brands, advertisers and marketers, all types of agencies and media owners the dmexco is leading the global digital industry.

All further information on the dmexco 2012 (12 & 13 September in Cologne) as well as photos, videos and statements on the dmexco 2011 are posted at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco and www.youtube.com/dmexcovideo.