Social Media Week Toronto

Social Media Week Toronto

February 07, 2011 06:01 ET

Global Discussion on Social Media Kicks-Off in Toronto

Series of Events to Tackle Topics Focused on Not-For-Profit Sector

TORONTO, ONTARIO--(Marketwire - Feb. 7, 2011) - This week, Toronto joins eight other cities across the globe as host of one of the broadest discussions on social media that the world has ever seen. From February 7-11, Social Media Week Toronto will present a series of events that demonstrate the breadth of social media in all facets of society. One topic that will take centre stage during the week is the role of social media in the not-for-profit sector.

"Social media lends a global voice to grassroots organizations and non-profits, which often have a hard time relaying their message to the masses," says Jyotika Malhotra, a digital industry veteran, consultant and co-curator for Social Media Week Toronto. "With topics ranging from the environment, human rights and news - to architecture, fashion, mobile and online authenticity - Social Media Week Toronto offers one of the most expansive discussions on social media happening at one time."

Smaller community groups are alongside national organizations and global consumer brands as digital leaders. A series of events taking place throughout the week has been designed to address the communication issues faced by non-profit organizations and how social media is changing and cultivating this sector.

"The internet and social media is having a significant impact on our culture – how we connect with each other, conduct business, and live our lives," says Eli Singer, founder and president of Entrinsic, a social media communications agency, and co-curator for Social Media Week Toronto. "Our objective with Social Media Week Toronto is to bring together a wide array of experts and communities of interest to grow the dialogue on social media and illustrate how to make the most of its potential." 

Make Media Matter: Using Social Media to Spread Human Rights Awareness, on February 10, will educate and inform the public on how to effectively and responsibly converse about human rights issues using the new communication tools that social media offers.

On February 10, charitable sector experts will come together to discuss the growing convergence of mobile and social media. Smartphones & Smart Charities: The Mobile Channel for Nonprofits will highlight how mobile media tools are allowing charities to connect with a larger audience of supporters and donors.

On February 9, Case Studies from American and Canadian Red Cross examines how social media is being implemented within humanitarian organizations. The event explores the use of the medium for community events, how to gain executive level buy-in and the importance of measurement.

Competitive Collaboration from the Greener Good: How ENGOs are using social media to build a new level of openness looks specifically at non-profits focused in nature preservation. WWF-Canada, David Suzuki Foundation and the Nature Conservancy of Canada will discuss how they are collaborating for mutual benefit and will share learnings from recent campaigns. This event takes place on February 8.

To register for these events and to view the full event schedule, visit Follow us on Twitter at @SMWTO.

Over 50 predominantly free events are being delivered through Social Media Week Toronto. The sessions cover a wide range of industry sectors and conversations about the impacts of digital and social media on business, marketing, culture and society as a whole. To find out more on other industry focused events, visit

Social Media Week Toronto is produced by Entrinsic. Platinum city partners include Bank of Montreal and Chevrolet Canada, as well as local media partner, Marketwire. Global support for Social Media Week comes from headline sponsor NOKIA, supporting sponsors PepsiCo, Meebo, JWT, and global media partner, Weber Shandwick.

About Social Media Week

Social Media Week ( is one of the world's most unique conferences, providing global perspectives on emerging trends in social and mobile media. In 2010, the conference was hosted in eleven cities worldwide and attracted more than 18,000 attendees with hundreds of thousands connecting online and through mobile media. Currently city partners and their local advisory boards are creating programs which collectively will consist of more than 500 free to attend events worldwide this February. Social Media Week is owned and operated by Crowdcentric Media LLC.

About Entrinsic

Entrinsic is a leading social media communications agency in Canada focusing on business development. Founder and company president and CEO Eli Singer is a highly recognized thought-leader with the belief that social media is shaping the way consumers, and by extension, businesses think, behave and communicate today. Entrinsic's clients have included The Bank of Montreal, Aeroplan, The Museum of Modern Art, Staples Canada, Massey Hall Roy Thomson Hall and the Canadian Breast Cancer Foundation. More information is available at

Contact Information

  • For additional information and media accreditation,
    please contact:
    Social Media Week Toronto
    Jyotika Malhotra, Co-Curator