SOURCE: Zumba Fitness, LLC

Zumba Fitness, Exercise, Dance, Commercial, Ad Campaign, Zumba, group exercise, DVD, Charity

April 04, 2016 11:21 ET

Global Fitness Leader Zumba® Enters Nutritional Drinks Market With Launch of Plant-Based 'Shake Shake Shake™' Product

MIAMI, FL--(Marketwired - April 04, 2016) - Zumba®, the largest dance-fitness brand making people sweat and smile in more than 200,000 locations worldwide, has launched into an entirely new category of nutrition drinks called 'Zumba Shake Shake Shake™'. The protein-packed, goodness-filled, 100 calorie drink with less sugar than any others in the marketplace (1 gram per serving!) does not sacrifice in taste, in what it gives you in nutrition. The Zumba® brand is again, making the world a happier and healthier place while contributing to a comprehensive, healthy lifestyle.

Shake Shake Shake is the ideal companion for a Zumba® class goer who doesn't want to undo all their hard work by making a bad food choice. The drink is a vegan, gluten-free, non-GMO, allergen and dairy-free powdered drink that comes in three, delicious flavors: 'Coco Loco', 'Thrilla in Vanilla' and 'La Vida Mocha'.

Alberto Perlman, CEO of Zumba® said: "It's just as important to focus on what doesn't go into a product, along with what does and with 'Shake Shake Shake', we are committed to giving the consumer a product that doesn't mislead on ingredients or taste. There is no fructose or any variation of empty sugars and yet, compared to many shakes on the market, we are hyper-focused on providing the best ingredients and taste to support a healthy lifestyle."

Creator of the Zumba® Program, Beto Perez commented: "I like to say, 'It's all good.' Why? Shake Shake Shake has a great taste and at 100 calories delivers fast results. I hope you will love it -- it's the perfect complement to the Zumba® program, and your fellow classmates and Zumba instructor will further support your lifestyle journey through group challenges, eating plans, recipe recommendations and more."

To make the delicious shake, simply mix the nutritious powder in a flavor of your choice with either cold water or milk (we prefer the Almond variety), put in a blender, add some ice and mix until you reach a creamy, milkshake consistency. The drinks are available to buy from www.ZumbaShake.com. Make sure to ask your Zumba instructor for a $30 discount code and pay only $99 for a 30-day pack (960g)! Otherwise, the shakes retail for $129.

Good things come to those who shake and Zumba is using #HowDoYouShake for fans to share their stories on social media. Zumba® has also compiled fun (and easy) recipes that can enhance your shake experience which can be downloaded at ZumbaShake.com. With the loyalty and size of Zumba's global following, these drinks are set to take our stomachs by storm!

To find a Zumba® class, please visit Zumba.com.

About Zumba ®  Fitness, LLC

Zumba® Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance party workout. Known as the ultimate "fitness-party", Zumba® classes blend upbeat world rhythms with easy-to-follow choreography, for an effective, total-body workout. Founded in 2001, the company is the largest branded fitness program in the world -- reporting more than 15 million weekly participants, in over 200,000 locations across more than 180 countries. In addition to its original Zumba® program, the company also offers a variety of specialty classes, including: Zumba® Step; Zumba Gold® (active older adults); Aqua Zumba®; Zumba® Kids/Zumba® Kids Jr. (ages 4-11); and Zumbini® (ages 0-3). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games and Fitness-Concert™ events. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com. Find us on Facebook, Twitter and Instagram.

A quick note about the Zumba® Mark

Zumba® was coined to identify our company as the source of fun and effective fitness programs combining easy-to-follow moves with invigorating world rhythms. When referring to our mark, we ask that you help protect the instructors who teach Zumba® classes by following these guidelines:

  • Capitalize the letter "Z" in our Zumba® mark
  • Use the mark to describe our products or services (e.g., "the Zumba® program," "Zumba® class," "Zumba® instructor," or "Zumba® DVDs")
  • Use the ® symbol after the word Zumba®
  • Never use "Zumba" as a noun or verb (e.g., "You'll love to Zumba" or "They went to Zumba")
  • Never alter the mark (e.g., "Zumbamania" or "Zumbatastic")

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