SOURCE: Rothman Research

Rothman Research

March 04, 2010 09:09 ET

The Global Future of Search Engine Optimizing: ...and the Many Concerns for All Internet Users

JOHANNESBURG, SOUTH AFRICA--(Marketwire - March 4, 2010) -  So, if you've been following this evolution of search engine optimization strategies, you know that the game's not getting any easier and raises many concerns for all internet users. Everyone's online. And everyone searches. How else could you possibly hope to navigate over 100 billion Web sites? Every searcher has a goal: to find information relevant to their query. And any business with a web presence, be it a retailer, service provider, publisher, or even a blogger, wants to be found for relevant search queries, both by the search engine and by that searcher.

Not only that, but the traditional forms of optimizing aren't as effective as they once were, therefore you know that the game's not getting any easier. This sector would include two of the many search engine giants such as Google Inc. (NASDAQ: GOOG), and Yahoo Inc. (NASDAQ: YHOO). If 'Internet Information Providers' stocks is part of your portfolio visit us on

A current report compiled by leading research firm points out some important insight with the future of this industry covering these two companies.

*These full reports are free for viewing for all interested investors at or

So, why do these search engine companies constantly have to evolve into a different type of engine? Why can't they stay the same?

To answer this, let's look at the ultimate goal of a search engine. What do the search engines want to do? They want to provide relevant results to you, the user. There are several reasons why the current system isn't working. For one thing, the Internet is growing at an unheard of rate. Plus, spammers are growing at an unheard of rate as well.

Therefore, the engines need a way to store more pages, combat spam, and still provide (or attempt to provide) pertinent results. So, in an effort to provide relevant results, the engines began sliding in other variables, which is where the 1st, 2nd, and 3rd generation search engines come in. For more information, visit our Web site at

You may have heard of 1st, 2nd, and 3rd generation engines, but what exactly does that mean?

First generation added relevancy for META tags, keywords in the domain name, and a few bonus points for having keywords in the URL. Basic spam filters emerged that got rid of keyword stuffing and same color text. The portals also made their appearance, and engines started looking like giant billboards and overstuffed yellow pages.

But, do META tags hold as much importance as they once did? No. Does using keywords in various tags help as much? Generally not.

Instead, the engines took it a step further in their quest for relevant results by bringing in 2nd generation engines.

Second generation, which is in full swing with the themes thing, added much in the way of off page criteria and link analysis. A few of the major components they employ are tracking clicks, page reputation, link popularity, temporal tracking, and link quality. Then they started adding in term vectors, stats analysis, cache data, and context where two-word keyword pairs were extracted from a page to better categorize it.

But what is a 3rd generation engine? It's almost mind boggling to consider.

Third generation is already underway. It adds word stemming and a thesaurus on top of the term vector database to assist in keeping a search in context. Auto extraction of keyword pairs also helps automatically categorize a page, where searches like `shop for' or `find' trigger totally different search results based on the context or intent of the person doing the searching.

G3 adds Web maps which, although not searchable, are a useful filtering tool to get rid of duplicate sites and many stand alone pages that drive traffic to only a few destinations. This means pages like doorways, gateways, entry, splash, or whatever you want to call them, will soon get filtered out. Visit to have more free research on tech stocks to help you capitalize on your investments.

So what does the future hold for this sector and the companies that are grouped within it? Tech Analyst, Martin Page of Rothman Research (, states: "We are encouraged by the stability this sector has shown during pullbacks in the overall market, as opposed to the sharp drops we have seen in the past. Although there will undoubtedly be instances of retrenchment in the future, we continue to view those periods as a necessary consolidation of gains, which, for now, look to us like opportunities for investors who need, or want, to add to positions."

Just think, shortly these companies will know what your next search is likely to be, even before you do.

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