October 03, 2012 05:58 ET

Global Gaming Market Expected to Reach $117.9 Billion by 2015, Report

Online gambling, through mobile and social networks, is fuelling the boom in global gaming

LONDON, UNITED KINGDOM--(Marketwire - Oct. 3, 2012) - The global gaming market is likely to be worth $117.9 billion by 2015 according to market research company Transparency Market Research. Much of this growth is due to an expansion in the online gambling market - the number of people using online gambling sites increased by 32% between 2010 and 2011. An infographic produced by Poker Sites claims global revenue from online gambling was $30 billion last year; most of this revenue came from lotteries, particularly in the UK and a number of key international markets.

In the UK, casinos, poker sites and bingo comprise around 15% of all online gaming. Whilst these forms of gambling cannot currently compete with lotteries - 40% - and sports betting - 32% - they are becoming more prevalent thanks to mobile and social media sites. More and more online casinos are offering the full package - social, mobile, casino and bingo - such as It offers slots, blackjack, roulette and video poker as well as a fully mobile-enabled site.

Mobile gaming is now one of the biggest driving forces in the global gaming industry. Many people first jumped ship from land-based casinos to online casinos because of convenience. Mobile gaming takes this one step further. Almost constant access to the Internet opens lots of doors leaving few barriers remaining to online gaming.

Aside from mobile, social media gaming is proving a lucrative way for online gambling sites to attract to new users. Facebook is now running a bingo app that offers real-money rewards - the first such app in the UK. Social media is being utilised by many online gaming sites to reel in new users. Already one billion hours each month are spent playing games on Facebook and 44% of social gamers expect to play more games on social networks in the future. The gaming market is changing and new ways of gambling are coming to the fore.

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