July 06, 2011 08:08 ET

Global Handset Sales to Grow 7% Annually Through 2015

ROCKVILLE, MD--(Marketwire - Jul 6, 2011) - has announced the addition of Pyramid Research's new report "Smartphone Operating Systems," to their collection of Wireless market reports. For more information, visit

Following a period of decreasing handset sales in 2008-2009, the global handset industry is growing once again, propelled by the accelerating smartphone segment and by strong emerging markets demand. Pyramid Research expects global handset sales to expand at a 7% CAGR between 2010 and 2015, moving from 1.33bn to 1.86bn devices.

The stunning expansion of the smartphone segment has been driven by increasing popularity of these devices in consumer segments. This was first caused by the arrival of the iPhone and further boosted by Android-powered devices, which enabled smartphones to be offered at lower price points and is making smartphones the mass market device of choice. We expect these devices to continuing coming down the price ladder, becoming increasingly available to lower-income tiers and emerging markets, which will boost sales.

The OS is one of the most important differentiating factors within the smartphone segment, given its central role in the handset usability experience. A renewed OS approach to handset usability gave new mobile handset entrant Apple an edge over its competitors. The importance of the OS has also enabled software companies to take a prominent role in an industry so far dominated by handset vendors. Download Report Excerpt for a complete list of Key findings.

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